Skip to content

Hull City owners threaten 50% rise in ticket prices if re-brand is denied

Feb 20, 2014, 10:16 AM EDT

Hull City v Stoke City - Premier League Getty Images

Tiger madness continues at Hull City.

Since last fall Hull City’s owners, Assem and Ehab Allam, have been on a well-publicized campaign to change their clubs name from “Hull City ” to “Hull Tigers.” The issue is in the hands of the Football Association, who is set to decide on the proposed re-brand on April 9th.

If denied the rebrand — the Allam’s claim — the club may be forced to raise season ticket prices by almost 50%.

The reason?

The owners claim that at least two of their potentially major sponsorship deals for next season are contingent on the word “Tigers” becoming part of Hull’s name. Which just happens to be the sticking point of the Allam’s movement to change the name of the club – that the word “Tigers” is more marketable than “Hull City.”

It isn’t difficult to see the ticket threat as yet another ploy by Hull’s owners to influence the FA to rule in their favor. You can’t blame them for doing everything in their power to influence the FA’s hand.

But if the FA denies the name change and these deals go south, the onus falls squarely on the Hull owners. Predicating sponsorship deals on a re-branded name that the club has yet to secure is risky, foolish and an example of incredibly poor lawyering.

To then turn around and put the resulting burden (higher ticket prices) on the fans would be a gross error in judgment. Knowing that their re-brand stands a chance at being denied by the FA, the Allams have a legal and moral duty to secure future shirt sponsorship without conditioning such deals on a potential name change.

 

Latest Posts
  1. FIFA votes to eliminate third-party ownership

    Sep 29, 2014, 11:44 PM EDT

    Blatter AP

    Sepp Blatter confirmed FIFA voted strongly to eliminate third-party ownership in all professional settings, with a transitional period of a few years to be instituted immediately.

  2. WATCH: Men In Blazers recap derby weekend, visit with Brandon McCarthy

    Sep 29, 2014, 11:00 PM EDT

    Men in Blazers Brandon McCarthy

    The Men discussed all things Premier League on this week’s episode, including Phil Jagielka, Wayne Rooney, and a Peter Crouch chicken dance.

  3. Miguel Herrera pumps up Mexico’s crop of youngsters

    Sep 29, 2014, 9:36 PM EDT

    Herrera AP

    With plenty of tournament success, the Mexican youth is turning the head of the senior team’s manager.

  4. Alan Pardew expects to have “serious conversations” with Mike Ashley

    Sep 29, 2014, 8:47 PM EDT

    Pardew Getty Images

    Things surrounding Newcastle’s managerial position have become increasingly untenable.

  5. Report: PSG’s under-fire Blanc could face axe without win vs Barcelona

    Sep 29, 2014, 8:01 PM EDT

    Blanc Getty Images

    If PSG fail to make serious noise against top Champions League clubs, Laurent Blanc could be on his way out of Paris.

  6. MLS salaries released, showing Kaka nets MLS-record $7.1 million

    Sep 29, 2014, 7:12 PM EDT

    Kaka Getty Images

    Making $400,000 more than anyone else in the league, Kaka is set to lead Orlando City into MLS with a colossal paycheck.

  7. Cardiff City owner Vincent Tan says he hopes to invest in MLS

    Sep 29, 2014, 6:33 PM EDT

    Tan Getty Images

    With MLS movement at a high, the controversial Malaysian expressed his wishes to enter the US realm

  8. Olivier Giroud signs new Arsenal deal through 2018

    Sep 29, 2014, 5:51 PM EDT

    Giroud Getty Images

    He’s out with a broken tibia, but Giroud still remains vital to Arsenal’s long-term success.

  9. Report: Chivas USA to suspend operations for at least 2 years

    Sep 29, 2014, 5:10 PM EDT

    Chivas logo

    According to an ESPN report, Chivas will take at least a 2-year break to allow for a rebrand to occur and a new stadium to be built.

  10. Stoke City 1-0 Newcastle: Crouch’s header sinks Newcastle, Pardew deeper (video)

    Sep 29, 2014, 4:54 PM EDT

    Crouch Getty Images

    Peter Crouch’s early header put Stoke up early as Alan Pardew’s job security took another hit.

  11. Adnan Januzaj scores unbelievable free kick for Manchester United U-21’s

    Sep 29, 2014, 4:26 PM EDT

    Januzaj Getty Images

    He hasn’t managed to pick out a start for the Red Devils’ senior side, but getting minutes for the U-21’s, he showed off his bright talents.

  12. Christian Benteke set to make Villa return after nearly six-month absence

    Sep 29, 2014, 3:51 PM EDT

    Benteke Getty Images

    After playing over an hour for the U-21 team this weekend, Paul Lambert will have Benteke available for selection against Manchester City.

  13. Arsenal’s Aaron Ramsey out injured for a month

    Sep 29, 2014, 2:54 PM EDT

    Arsenal v Tottenham Hotspur - Premier League Getty Images

    Gunners lose star midfielder for a month after hamstring injury.

  14. Watch Live: Stoke City vs. Newcastle United (Lineups and Live Stream)

    Sep 29, 2014, 2:15 PM EDT

    Britain Soccer League Cup AP

    All eyes on Pardew. Watch Stoke host Newcastle, right here.

  15. Premier League preview: Stoke City vs. Newcastle

    Sep 29, 2014, 12:59 PM EDT

    Will Stoke be able to extract revenge after their 5-1 loss to Newcastle on Boxing Day? Getty Images

    Watch Stoke vs. Newcastle live on Monday at 3 p.m. ET on NBCSN.

  16. Manchester United to play overseas friendlies during the regular season?

    Sep 29, 2014, 12:13 PM EDT

    Alexander Buttner, Gareth Bale AP

    Will United head back to the USA, the Middle East or elsewhere if they schedule friendlies during the current season?

  17. Premier League Playback: Can Chelsea stay unbeaten throughout 2014-15?

    Sep 29, 2014, 11:41 AM EDT

    Britain Soccer Premier League AP

    PST’s Lead Writer and Editor takes an in-depth look at the PL during Week 6.

  18. Manchester United’s Wayne Rooney apologizes for red card

    Sep 29, 2014, 10:31 AM EDT

    _77863481_rooney_red_getty Getty Images

    Rooney: “I saw the West Ham player making a counter-attack and I tried to break-up the play but I just misjudged it. I apologized to the lads.”

  19. Hertha Berlin giving up on US defender John Brooks?

    Sep 29, 2014, 9:58 AM EDT

    Germany Bundesliga Soccer AP

    After up and down start to the season, Brooks has been sent to the reserves.

Featured video

Week 6: Premier League recap