Skip to content

Hull City owners threaten 50% rise in ticket prices if re-brand is denied

Feb 20, 2014, 10:16 AM EDT

Hull City v Stoke City - Premier League Getty Images

Tiger madness continues at Hull City.

Since last fall Hull City’s owners, Assem and Ehab Allam, have been on a well-publicized campaign to change their clubs name from “Hull City ” to “Hull Tigers.” The issue is in the hands of the Football Association, who is set to decide on the proposed re-brand on April 9th.

If denied the rebrand — the Allam’s claim — the club may be forced to raise season ticket prices by almost 50%.

The reason?

The owners claim that at least two of their potentially major sponsorship deals for next season are contingent on the word “Tigers” becoming part of Hull’s name. Which just happens to be the sticking point of the Allam’s movement to change the name of the club – that the word “Tigers” is more marketable than “Hull City.”

It isn’t difficult to see the ticket threat as yet another ploy by Hull’s owners to influence the FA to rule in their favor. You can’t blame them for doing everything in their power to influence the FA’s hand.

But if the FA denies the name change and these deals go south, the onus falls squarely on the Hull owners. Predicating sponsorship deals on a re-branded name that the club has yet to secure is risky, foolish and an example of incredibly poor lawyering.

To then turn around and put the resulting burden (higher ticket prices) on the fans would be a gross error in judgment. Knowing that their re-brand stands a chance at being denied by the FA, the Allams have a legal and moral duty to secure future shirt sponsorship without conditioning such deals on a potential name change.

 

Latest Posts
  1. Report: Liverpool’s Daniel Sturridge to miss a month with hip injury

    Mar 26, 2015, 7:17 PM EDT

    Daniel Sturridge, Liverpool FC Daniel Sturridge, Liverpool FC

    Another month out for Sturridge, just when Liverpool’s top-four dreams rest on his shoulders the most.

  2. UEFA fines Malmo $110,000 for “poor pitch” in Champions League, but racism still only worth $11,000

    Mar 26, 2015, 6:54 PM EDT

    Swedbank Stadium, Malmo FF Swedbank Stadium, Malmo FF

    You couldn’t get this one anymore wrong, UEFA. 10-times worse than racism? Not OK.

  3. Hope Solo says she entered therapy during 30-day suspension from USWNT

    Mar 26, 2015, 5:54 PM EDT

    Hope Solo, USWNT Hope Solo, USWNT

    Solo said her 30-day suspension was full of therapy, apologies to her teammates and getting herself right for this summer’s World Cup.

  4. EURO 2016 preview: Qualifying resumes for England, Spain, Germany, Italy

    Mar 26, 2015, 5:04 PM EDT

    EURO 2016 EURO 2016

    This weekend’s EURO 2016 qualifiers marks the halfway point of the group stage, which means it’s do-or-die time for a few hopefuls, and some giants.

  5. Soccer’s rich list: Jose Mourinho best paid coach, here’s the top 20

    Mar 26, 2015, 3:45 PM EDT

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    The “Special One” received a rather special amount of cash in 2014.

  6. Barcelona’s Xavi set to sign deal in Qatar; will not join New York City FC, MLS

    Mar 26, 2015, 2:42 PM EDT

    Barcelona's midfielder Xavi Hernandez ce Barcelona's midfielder Xavi Hernandez ce

    Xavi is heading to Qatar on a three-year deal, will get paid $11 million per season.

  7. Soccer’s rich list: Who are the top 20 highest earning players?

    Mar 26, 2015, 2:08 PM EDT

    Lionel Messi, Neymar Lionel Messi, Neymar

    Here’s a look at the players with the highest revenue in 2014.

  8. VIDEO: Watch Alexis Sanchez play the piano to John Legend song

    Mar 26, 2015, 12:50 PM EDT

    Sanchez piano

    When he’s not ripping apart Premier League defenses, Sanchez loves to unwind by tickling the ivory.

  9. Report: Brazilian striker Luiz Adriano interesting Liverpool, Arsenal

    Mar 26, 2015, 11:28 AM EDT

    Turkey v Brazil International friendly match Turkey v Brazil International friendly match

    Shakhtar’s star striker set to leave in December when his contract runs out.

  10. Morgan Schneiderlin wants Southampton exit if they fail to make UEFA Champions League

    Mar 26, 2015, 10:21 AM EDT

    Schneiderlin Getty Images

    Saints midfielder speaks of his desire to play in the UCL, reassess his future this summer.

  11. Theo Walcott denies fall out with Arsenal boss Arsene Wenger over contract talks

    Mar 26, 2015, 8:45 AM EDT

    Arsenal v Leicester City - Premier League Getty Images

    Walcott denies a “bust-up” with Wenger over contract talks.

  12. Arsenal’s Mesut Ozil believes he can win Ballon d’Or award to silence critics

    Mar 26, 2015, 7:58 AM EDT

    Britain Soccer Premier League AP

    The German international playmaker is aiming to join the Messi’s and Ronaldo’s of this world.

  13. Union’s Zach Pfeffer given 2nd game for elbow, Manneh also suspended

    Mar 25, 2015, 11:31 PM EDT

    Screen Shot 2015-03-25 at 11.20.07 PM

    The MLS disciplinary committee was busy after this last weekend.

  14. Messi, Argentina attend Wizards vs Pacers NBA game

    Mar 25, 2015, 9:54 PM EDT

    Argentina AP

    All the priceless images and marketable moments from the Argentinian national team’s visit to the Verizon Center.

  15. Sami Khedira confirms he will leave Real Madrid at the end of the season

    Mar 25, 2015, 9:01 PM EDT

    Khedira Getty Images

    Having won just about every possible trophy in his five years at the Bernabeu, the German is moving on.

  16. Perry Kitchen not suspended for apparent stamp at Red Bull Arena

    Mar 25, 2015, 7:58 PM EDT

    Kitchen AP

    The D.C. United midfielder appears to be getting off lightly, and the Red Bull captain isn’t pleased.

Featured video

Week 30: Headline PL moment