Feb 25, 2014, 2:30 PM EDT
Hold on to your Lederhosen’s people, FC Bayern Munich are coming.
The reigning European champions announced on Tuesday that they will open their first ever overseas subsidiary, FC Bayern Munich LLC, in New York City this spring.
According to a statement on the club’s website Bayern are hoping to “grow the FC Bayern brand, develop networks and acquire new co-operation partners” in the U.S. through their new Manhattan office which will open in April.
So who is in charge of Bayern’s masterplan to break the U.S. market? Look no further than U.S. born German national Rudolf Vidal who will be leading the operations Stateside. His remit is to manage FC Bayern’s internationalization drive in North America and with Vidal being a former youth and reserve team player for Bayern in the 1980′s, he has the club at heart and the expertise to succeed.
Jörg Wacker, FC Bayern board director for internationalization and strategy, hailed Vidal (a Colorado native) and spoke about why Bayern chose to set up their first-ever overseas subsidiary in NYC.
“As a US-born American national Rudolf Vidal is an ideal appointment for FC Bayern thanks to his long years of experience in sports, media and marketing,” Wacker said. “We’re sure the great commitment and expertise of Rudolf Vidal and his team in New York will significantly advance Bayern’s internationalization program.“
All of this of course ties in with FC Bayern being the opposition for the MLS All-Stars in Portland this July, and the club also stated they will be playing a match in New York in late July as part of their preseason preparations.
- Americans Abroad Review: Boyd and Johannsson shine again 0
- WATCH: Saturday’s top 5 goals in Major League Soccer 0
- MLS roundup: Houston, Vancouver sit on top of their conferences after day one 0
- Rare bad night from Robbie Keane costs LA Galaxy against Real Salt Lake 1
- Atlantic crushed: D.C. United, New York open the season with three-goal losses 4
- Stoppage time goal gives Seattle 1-0 opening day win over Sporting Kansas City (video) 10
- Will Johnson: We Weren't all Quite at the Races
- Owners Legal Issues Have Caught Up to Queretaro
- Juventus Prove They Know how to Win Despite Weak Performance Against Fiore
- Liverpool is Ready to Spend $100 Million in Summer Transfers
- Dallas Manage 3-2 Win in Season Opener Against Impact
- Dynamo Shut Out the Revs as Bruin Scores a Pair
- Argentine Melodies Illuminate Rainy Night in Portland
- LA Galaxy Gift Real Salt Lake Three Points in Season Opener
- Berhalter Gets First Win as Columbus Downs D.C. United 3-0
- Colorado Rapids - 3 Hopes and One Fear