Skip to content

Brazil cracking down on sexual exploitation, persuades Adidas to pull “raunchy” World Cup tee shirts

Feb 26, 2014, 10:17 AM EDT

Credit: Adidas Credit: Adidas

Reuters is reporting that Adidas has decided to stop selling “raunchy” World Cup tee shirts after the Brazilian government claimed they associated the country with sexual tourism.

Two shirts have been pulled, one showing a bikini-clad woman with open arms on a Rio de Janeiro beach with the words “Looking to Score” and the other with an “I love Brazil” heart resembling an upside-down buttocks of a woman wearing a thong.

The shirt designs upset Brazil, where people are sensitive to foreign stereotypes of Brazilian sensuality and the government has been campaigning strong to shed the reputation as a destination for sex tourism.

“Embratur strongly repudiates the sale of products that link Brazil’s image to sexual appeal,” the Brazilian tourism board said its request to Adidas.

source:

Credit: Adidas

In response the German manufacturer removed the shirts from sale, explaining they were from a limited edition that was only on sale in the United States.

Brazil’s first female president, Dilma Rousseff, has turned a strong focus to cracking down on sex tourism and the exploitation of children and adolescents during this summer’s World Cup. “Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism,” she said over Twitter where she also set up in a hot line to report cases of sexual exploitation.

Noting that the tee shirts offended woman and exposed them to the “barbarism” of sexual predators, the ministry of womens affairs added: “This is all the more shocking in a country that just elected a women as its highest authority, which brought greater respect for women and zero tolerance for any form of violence against them.”

Latest Posts
  1. Gervinho’s requests for helicopter, private beach end transfer interest of UAE club

    Jun 30, 2015, 7:04 PM EDT

    gervinho AP

    The Ivorian international, 28, appeared set for a 4-year deal worth about $14.5 million.

  2. FOLLOW LIVE: Copa America — Argentina and Paraguay battle for title date with Chile

    Jun 30, 2015, 6:41 PM EDT

    Argentina v Bosnia-Herzegovina: Group F - 2014 FIFA World Cup Brazil Getty Images

    There hasn’t been a single clean sheet kept in a match-up of these two teams since 2010. Should be a fun one.

  3. WATCH LIVE: The USWNT takes on Germany in the Women’s World Cup semifinals (Lineups, Live Stream)

    Jun 30, 2015, 6:12 PM EDT

    aaaalloyd Getty Images

    Lauren Holiday and Megan Rapinoe return from their yellow card suspensions to play starting roles in Tuesday’s Women’s World Cup semifinal.

  4. Reports: Galaxy on verge of landing El Tri star Dos Santos as “core player”

    Jun 30, 2015, 5:51 PM EDT

    VILLARREAL, SPAIN - DECEMBER 21:  Giovani Dos Santos of Villarreal in action during the La Liga match between Villarreal CF and Deportivo de La Coruna at El Madrigal on December 21, 2014 in Villarreal, Spain.  (Photo by Manuel Queimadelos Alonso/Getty Images) Getty Images

    There’s haves, have nots and have a lots, and the Los Angeles Galaxy are in the final category.

  5. Knee injury forces Brad Davis out of Gold Cup; USMNT set to add Greg Garza

    Jun 30, 2015, 4:45 PM EDT

    HOUSTON, TX - MARCH 28:  Brad Davis #11 of the Houston Dynamo sits on the pitch during their game against the Colorado Rapids at BBVA Compass Stadium on March 28, 2015 in Houston, Texas.  (Photo by Scott Halleran/Getty Images) Getty Images

    A long-standing right bone bruise will keep the Houston Dynamo midfielder out of the upcoming Gold Cup.

  6. Report: Sepp Blatter will not attend Women’s World Cup final

    Jun 30, 2015, 4:04 PM EDT

    FIFA president Sepp Blatter gestures as he speaks during  a press conference on May 30, 2015 in Zurich after being re-elected during the FIFA Congress. Blatter said he was "shocked" at the way the US judiciary has targeted football's world body and slammed what he called a "hate" campaign by Europe's football leaders.  AFP PHOTO / FABRICE COFFRINI        (Photo credit should read FABRICE COFFRINI/AFP/Getty Images) Getty Images

    An incredibly-confident man who branded himself the “Godfather of women’s football” certainly won’t relish sitting this one out.

  7. WATCH LIVE: Quarterfinal spots up for grabs in US Open Cup fifth round

    Jun 30, 2015, 3:45 PM EDT

    US Open Cup trophy Getty Images

    How to stay in touch with all the Open Cup action in Tuesday’s four games.

  8. Nigel Pearson fired as manager by Leicester City

    Jun 30, 2015, 3:11 PM EDT

    Nigel Pearson, Leicester City FC Nigel Pearson, Leicester City FC

    Foxes decide to fire Pearson despite the greatest of “great escapes” during the 2014-15 season.

  9. Top goalkeepers Hope Solo, Nadine Angerer clash in USA-Germany semifinal

    Jun 30, 2015, 2:20 PM EDT

    OTTAWA, ON - JUNE 26: Hope Sollo of USA smiles during the FIFA Women's World Cup 2015 Quarter Final match between China and United States at Lansdowne Stadium on June 26, 2015 in Ottawa, Canada.  (Photo by Lars Baron - FIFA/FIFA via Getty Images) Getty Images

    The two best goalkeepers in the world square off in the Women’s World Cup semifinals.

  10. NBC Sports to air Barclays Asia Trophy as Arsenal, Everton and Stoke head to Singapore

    Jun 30, 2015, 1:29 PM EDT

    PremierLeagueNBC

    Find out how to watch the preseason tournament in Singapore live, here.

  11. How should USWNT line up against Germany in World Cup semifinal?

    Jun 30, 2015, 12:43 PM EDT

    China v United States: Quarter Final - FIFA Women's World Cup 2015 China v United States: Quarter Final - FIFA Women's World Cup 2015

    With a huge World Cup encounter hours away, USWNT head coach Jill Ellis has a lot to ponder.

  12. Petr Cech pens emotional farewell letter to Chelsea fans after Arsenal move

    Jun 30, 2015, 11:50 AM EDT

    FC Bayern Muenchen v Chelsea FC - UEFA Champions League Final Getty Images

    The Chelsea legend has left Stamford Bridge with a heavy heart after 11 years of success.

  13. 2017 UEFA Champions League final to be held at Cardiff’s Millennium Stadium

    Jun 30, 2015, 10:43 AM EDT

    Millennium Stadium Millennium Stadium

    Gareth Bale now has the chance to lift the UCL trophy in his hometown.

  14. Foot injury forces DF Hector Moreno to withdraw from Mexico’s 2015 Gold Cup squad

    Jun 29, 2015, 11:25 PM EDT

    Hector Moreno, Mexico — 2014 World Cup Hector Moreno, Mexico — 2014 World Cup

    A huge blow for Mexico as an injury will keep Mexico’s best defender off their Gold Cup squad.

  15. Club president: Ronaldinho has agreed terms with Turkish side Antalyaspor

    Jun 29, 2015, 10:26 PM EDT

    Ronaldinho, Queretaro — Liga MX (Mexico) Ronaldinho, Queretaro — Liga MX (Mexico)

    Ronaldinho is on the move again, and (thankfully) he’s not coming to MLS.

  16. Chile 2-1 Peru: Vargas’ wondergoal puts the hosts through to Copa America final (video)

    Jun 29, 2015, 9:23 PM EDT

    Eduardo Vargas, Chile — 2015 Copa America semifinal Eduardo Vargas, Chile — 2015 Copa America semifinal

    Chile will play for their first Copa America title on Saturday. A chance to make history at home.

  17. Dutch FA terminates Guus Hiddink’s contract amid EURO 2016 qualifying struggles

    Jun 29, 2015, 8:31 PM EDT

    Guus Hiddink, Netherlands Guus Hiddink, Netherlands

    Guus Hiddink is out as Dutch national team manager after less than a year in charge. Who do they turn to now, ahead of EURO 2016?

Featured video

PST Extra: Sterling & latest transfer gossip