Skip to content

Brazil cracking down on sexual exploitation, persuades Adidas to pull “raunchy” World Cup tee shirts

Feb 26, 2014, 10:17 AM EDT

Credit: Adidas Credit: Adidas

Reuters is reporting that Adidas has decided to stop selling “raunchy” World Cup tee shirts after the Brazilian government claimed they associated the country with sexual tourism.

Two shirts have been pulled, one showing a bikini-clad woman with open arms on a Rio de Janeiro beach with the words “Looking to Score” and the other with an “I love Brazil” heart resembling an upside-down buttocks of a woman wearing a thong.

The shirt designs upset Brazil, where people are sensitive to foreign stereotypes of Brazilian sensuality and the government has been campaigning strong to shed the reputation as a destination for sex tourism.

“Embratur strongly repudiates the sale of products that link Brazil’s image to sexual appeal,” the Brazilian tourism board said its request to Adidas.

source:

Credit: Adidas

In response the German manufacturer removed the shirts from sale, explaining they were from a limited edition that was only on sale in the United States.

Brazil’s first female president, Dilma Rousseff, has turned a strong focus to cracking down on sex tourism and the exploitation of children and adolescents during this summer’s World Cup. “Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism,” she said over Twitter where she also set up in a hot line to report cases of sexual exploitation.

Noting that the tee shirts offended woman and exposed them to the “barbarism” of sexual predators, the ministry of womens affairs added: “This is all the more shocking in a country that just elected a women as its highest authority, which brought greater respect for women and zero tolerance for any form of violence against them.”

Latest Posts
  1. Reports: Manchester United submitted two bids for Gareth Bale over $110 million

    Aug 3, 2015, 9:28 PM EDT

    Bale Getty Images

    Apparently Louis van Gaal really, really wants Gareth Bale on his team.

  2. Report: AZ Alkmaar speaking with Werder Bremen about Aron Johannsson

    Aug 3, 2015, 7:55 PM EDT

    Johannsson Getty Images

    Could the USMNT forward be thinking about a move to the Bundesliga?

  3. Brighton brings back club hero Bobby Zamora, fans explode with joy

    Aug 3, 2015, 7:05 PM EDT

    Zamora Getty Images

    Bobby Zamora has returned to his old club 12 years after leaving, and Brighton fans couldn’t be more excited.

  4. Agent says Gonzalo Higuain rejected Napoli contract extension

    Aug 3, 2015, 6:20 PM EDT

    Higuain Getty Images

    Gonzalo Higuain won’t be leaving Napoli this summer, but he’s not impressed by the club’s feeble attempt at a contract extension.

  5. Juventus lose Sami Khedira for 2 months to hamstring tear

    Aug 3, 2015, 5:35 PM EDT

    Khedira Getty Images

    A massive blow to Juventus puts them on alert for midfield cover.

  6. Will this year’s Liverpool spending spree work better than the last?

    Aug 3, 2015, 5:00 PM EDT

    FirminoBenteke Getty Images

    Liverpool has spent big for the second straight summer, but it appears the Reds may have learned a valuable lesson.

  7. Lyon announces deal for Manchester United wing-back Rafael

    Aug 3, 2015, 3:48 PM EDT

    Rafael Getty Images

    Rafael’s rocky seven-year tenure with Manchester United is over as he heads to France.

  8. Premier League Goalkeeper preview: Who’s in our Top Five, and who switched clubs?

    Aug 3, 2015, 3:00 PM EDT

    <> at Emirates Stadium on July 28, 2015 in London, England. Getty Images

    Not a great deal has changed in the world of Premier League goalkeepers this offseason, but among the differences is a huge one: Petr Cech has moved from Chelsea to Arsenal.

  9. Best starting lineups for all 20 Premier League teams – Do you agree?

    Aug 3, 2015, 2:25 PM EDT

    PST selects the strongest XI’s for each PL team ahead of the 2015-16 season. Let us know what you think.

  10. Cristiano Ronaldo, Karim Benzema out injured for Real Madrid

    Aug 3, 2015, 1:00 PM EDT

    Real Madrid v Schalke 04 - UEFA Champions League Real Madrid v Schalke 04 - UEFA Champions League

    Forwards both left off Real’s Audi Cup squad after training ground injuries.

  11. Monday’s Transfer Rumor Roundup: Van Dijk to Southampton, Benzema to Arsenal

    Aug 3, 2015, 12:15 PM EDT

    All of the latest gossip from around the PL, right here.

  12. VIDEO: Watch Arsene Wenger snub Jose Mourinho handshake. Who is in the wrong?

    Aug 3, 2015, 11:30 AM EDT

    Arsenal v Chelsea - Premier League Preview Getty Images

    Wenger and Mourinho’s feud continues, but should both manager’s bite the bullet and make up?

  13. Paris Saint-Germain a “step up” from Manchester United for Angel di Maria

    Aug 3, 2015, 10:42 AM EDT

    FBL-FRA-LIGUE1-PSG-NICE Getty Images

    PSG’s skipper Silva is risking the wrath of United’s fans around the globe.

  14. Cristiano Ronaldo buys his agent a Greek island… as a wedding gift

    Aug 3, 2015, 9:40 AM EDT

    Cristiano Ronaldo Signs Contract Renewal For Real Madrid Getty Images

    Real Madrid superstar is a baller on and off the pitch.

  15. MLS Snapshot: Chicago Fire 2-0 FC Dallas (video)

    Aug 2, 2015, 9:15 PM EDT

    Accam Getty Images

    David Accam helped lead Chicago Fire over FC Dallas to end the visitors five-game winning streak.

  16. WATCH: Ex-Barcelona midfielder Xavi scores a wonderful free-kick on debut for Qatari club

    Aug 2, 2015, 8:06 PM EDT

    Xavi Getty Images

    Xavi gets up for preseason friendlies, and in his first match for his new club, the 35-year-old rips a classic free kick.

  17. MLS Snapshot: San Jose Earthquakes 0-0 Portland Timbers (video)

    Aug 2, 2015, 7:03 PM EDT

    Valeri Getty Images

    Diego Valeri missed a penalty as neither side could take advantage of its few big chances.

Featured video

What can we expect from PL new boys?