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Hull City vice-chairman explains motives for name change in open letter to fans

Mar 5, 2014, 8:15 AM EDT

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Hull City vice-chairman Ehab Allam took the next step in his club’s quest to change their name to “Hull Tigers” on Wednesday when he wrote an open letter to the Hull Daily Mail explaining the motives for the rebrand.

Noting the $40 million his family spent to save the club from relegation and the $83 million spent to get the club into the Premier League, Allam claims that “[f]or the club to become sustainable we need further investment in the form of increased sponsorships and partnerships.”

The majority of such deals, Allam notes, are from emerging markets such as North America, Asia and the Far East, locations that he believes have “a natural affinity to the Tigers.” Citing a need to stand out from the other five Premier League clubs with “City” in their name, Allam says Hull needs to do something to stand out from their competitors.

Admittedly “sound business people and not football people,” Allam notes that his family has made a number of unpopular decisions in the past that have ended up benefitting the club and that he hopes fans will “trust us to deliver once again.”

Since the emergence of the Allam family’s desire to change the club name there has been massive backlash among Hull City supporters, who view the proposed name change as a complete disregard for the club’s history and tradition.

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  1. rafibomb10 - Mar 5, 2014 at 8:35 AM

    Makes sense to me. I like it, since its not generic. Hull City, or Hull United, or Hull FC, would just be essentially taking the cookie cutter approach in re-branding. I like the logic. He sounds like a sound business man to me.

  2. drgeok - Mar 5, 2014 at 9:45 AM

    It seems to me that a compromise would be Hull City Tigers.

  3. chunkala - Mar 5, 2014 at 10:47 AM

    They should have the right to change the name but nothing will change.
    Hull City, Hull Tigers, brand is still weak.

  4. Matthew - Mar 5, 2014 at 4:11 PM

    Reblogged this on Carolina Mountain Blue and commented:
    For what it’s worth, give Hull City’s owners credit for being stand-up guys on this one….unlike the genius over at Cardiff City, these cats have at least presented honest, forthright reasons for their proposed changes and they should be given the opportunity to see them through.

  5. chadmoon1 - Mar 5, 2014 at 4:19 PM

    Hull City already has a tiger on their crest. It is already nicknamed the “Tigers”. A simple name change will not help them on the international money market, as it is a smaller, regional club.

    Seems to me they are admittedly not football people, and don’t understand that in trying to woo new fans, you don’t piss off the existing fans.

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