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New York City FC unveils new franchise’s first badge

Mar 20, 2014, 8:56 PM EDT


After over 100,000 online votes were, New York City FC has its club’s first badge, one that incorporates all the elements you would expect. From the color scheme that stays true to the state’s influence to the interlocking “NYC,” the first symbol of Major League Soccer’s 20th franchise hit on all the predicted notes, opting for simplicity and symmetry in its circular design.

The badge was unveiled Friday night in New York City, with technical director Claudio Reyna on hand with head coach Jason Kreis to reveal designer Rafael Esquer’s work.


New York City FC’s new badge was inspired by the city’s old subway tokens, pictured here.

From the club’s release announcing the badge:

The winning badge is inspired by the old New York City Subway Token, created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride … The circle is also a symbol of unity, wholeness and infinity.The badge features the typeface

Gotham, a wholly American font inspired by the City’s signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.

The badge’s unveiling received a mixed if slightly enthusiastic response online, though given the harsh criticism the MLS community applies to things like kit unveilings, the mostly positive response could be seen as a home run.

Reyna, via the team’s announcement:

“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start … Thanks to the voice of our fans, we feel that we have a design that truly represents our Club and our City.”

“NYC FC” is still a year away from its first game, but it’s taken their first step toward building an identity. Given the massive interaction that went into the choice, that step will likely be seen as positive one.

  1. jlgsoccer - Mar 21, 2014 at 9:31 AM

    I voted for it. Pretty Chelsea-ish, but it was a lot better that the other option.

    • Vnice - Mar 21, 2014 at 4:32 PM

      Chelsea-ish, how? Because it’s round? If that’s your criteria for being “Chelsea-ish”, then I guess Target and Pepsi have Chelsea-ish logos too. Because the NYC badge has almost nothing in common with Chelsea’s.

  2. dubdiz12 - Mar 21, 2014 at 11:11 AM

    The one that PST featured that a fan did with the bridge was the best one… I don’t know how it wasn’t included as an option. Between the two finalists, this is the best. I’m a DC United supporter and am glad for NYCFC that the shield option lost. It was hideous.

  3. footballer4ever - Mar 22, 2014 at 1:17 PM

    Great job in creating a clean looking football logo which has historic local meaning. I sure like this one much better than the other boring shield-looking one.

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