Mar 20, 2014, 8:56 PM EDT
After over 100,000 online votes were, New York City FC has its club’s first badge, one that incorporates all the elements you would expect. From the color scheme that stays true to the state’s influence to the interlocking “NYC,” the first symbol of Major League Soccer’s 20th franchise hit on all the predicted notes, opting for simplicity and symmetry in its circular design.
The badge was unveiled Friday night in New York City, with technical director Claudio Reyna on hand with head coach Jason Kreis to reveal designer Rafael Esquer’s work.
From the club’s release announcing the badge:
The winning badge is inspired by the old New York City Subway Token, created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride … The circle is also a symbol of unity, wholeness and infinity.The badge features the typeface
Gotham, a wholly American font inspired by the City’s signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.
The badge’s unveiling received a mixed if slightly enthusiastic response online, though given the harsh criticism the MLS community applies to things like kit unveilings, the mostly positive response could be seen as a home run.
Reyna, via the team’s announcement:
“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start … Thanks to the voice of our fans, we feel that we have a design that truly represents our Club and our City.”
“NYC FC” is still a year away from its first game, but it’s taken their first step toward building an identity. Given the massive interaction that went into the choice, that step will likely be seen as positive one.
Jul 6, 2015, 11:01 AM EDT
Pirlo says an American arrival has been in the cards for a while.
Jul 6, 2015, 10:21 AM EDT
Your move, NYCFC.com. Surely the MLS side is not pleased by the “leak” of the widely-speculated signing, but we bet it’s pretty jazzed to have Pirlo.
Jul 6, 2015, 9:51 AM EDT
Plenty more flag-waving winners, emotional players, and post-World Cup couple smooches leap off the Women’s World Cup wire. Shall we look at a few?
Jul 6, 2015, 9:17 AM EDT
The U.S. women are World Cup champions for the third time thanks to a full team effort that belied its star-first reputation.
Jul 6, 2015, 8:23 AM EDT
CONCACAF lawyer Sam Gandhi’s tone hits all the right conciliatory notes, something that FIFA has been unable to do it in its response under Sepp Blatter.
Jul 6, 2015, 7:57 AM EDT
Despite the love heaped on Clyne and Ryan Bertrand last season, Alderweireld was perhaps only second to Jose Fonte in the Saints’ defensive performance pecking order.
Jul 6, 2015, 6:24 AM EDT
McIlroy looks highly unlikely to be teeing it up at St. Andrews in 10 days time.
Jul 6, 2015, 3:06 AM EDT
The U.S. women always said they would peak at the right moment, and they did exactly that.
Jul 6, 2015, 2:41 AM EDT
Japan came out shockingly flat in the World Cup final, conceding four goals in 16 minutes.
Jul 6, 2015, 1:54 AM EDT
Carli Lloyd said she wanted to be the best in the world. On Sunday, she proved it.
Jul 6, 2015, 1:19 AM EDT
Final: Portland 1-0 San Jose
Jul 6, 2015, 12:31 AM EDT
Take a look at the aftermath of the United States’ World Cup win over Japan.
Jul 6, 2015, 12:03 AM EDT
Abby Wambach longed for a World Cup title for over a decade. On Sunday, she finally lifted the trophy.
Jul 5, 2015, 11:10 PM EDT
Former Manchester United midfielder Nani is prepared for a fresh start in Turkey.
Jul 5, 2015, 9:29 PM EDT
Check out who came away with the WWC awards.
Jul 5, 2015, 8:51 PM EDT
Carli Lloyd’s hat trick and the United States’ win smashed just about every record in a huge win over Japan in the Women’s World Cup final.
Jul 5, 2015, 8:02 PM EDT
Wow. Just wow.
Jul 5, 2015, 7:45 PM EDT
Watch Lloyd score three times, as U.S. raced into a 4-0 lead inside the first 20 minutes.
Jul 5, 2015, 7:16 PM EDT
Inter Milan released a statement defending itself as Fiorentina vice president Paolo Panerai criticized his rival in the midst of Mohamed Salah’s transfer situation.
Jul 5, 2015, 6:14 PM EDT
Watch the Women’s World Cup final live online. Kickoff at 7 p.m. ET.
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