Skip to content

Seattle Sounders to separate business operations from NFL’s Seahawks

Mar 20, 2014, 9:32 PM EDT

CenturyLink Field 2

Consider this a sign of growth. Whereas once the Seattle Sounders leaned on their NFL brethren, the Seattle Seahawks, for operational expertise, the team is now ready to pave its own way. On Apr. 30, one of Major League Soccer’s most successful teams will separate from its partners, severing the tie that helped it become the league’s most profitable and highest-drawing club.

The Sounders announced the decision Thursday afternoon Pacific time, with majority owner Joe Roth hinting the time had come for his franchise to spread its wings.

“This is a sensible business decision for our franchise,” Roth said in the team’s statement. “Our vision is to grow our business to unprecedented levels both domestically and abroad. This move will position us to achieve that goal.”

To this point, the Sounders have used their link with the Seahawks for business and organizational support, a relationship that was especially helpful in accelerating the franchise’s growth after it joined Major League Soccer in 2007 (beginning play in 2009). After the separation, however, the Sounders will set up new, independent business offices from Paul Allen’s Vulcan Sports & Entertainment.

The team is still staying at CenturyLink Field and has no intention of moving. And with Allen still owning 25 percent of the club, there will still be a natural connection between CenturyLink’s co-tenants. Yet five years into a trajectory that will see the Sounders become the league’s must successful business operation (if it’s not there already), the Sounders are ready to fly on their own.

“This move further demonstrates our commitment to our passionate fan base and our staff,” owner and general manager Adrian Hanauer said in today’s statement. “We’re excited to … continue to grow our brand under the banner of Sounders 2.0.”

That description — moving to 2.0 — hints at the significance of this move. Whereas the Sounders are currently part of a set of investments under the Vulcan, Inc. umbrella, the team now set to strike out on their own.

Later in the day, Hanauer described the move as taking off training wheels. Based on Roth’s comments, the team obviously has high hopes. If in any way Vulcan’s management had begun holding Seattle back, it will be scary so see what an unrestrained Sounders are capable of accomplishing.

Latest Posts
  1. Injury update: England likely facing Italy without Welbeck, Sterling

    Mar 27, 2015, 10:00 PM EDT

    England v Slovenia - EURO 2016 Qualifier Getty Images

    Both Danny Welbeck and Raheem Sterling will most likely be out of England’s friendly vs. Italy on Tuesday.

  2. Wayne Rooney after Euro qualifying win over Lithuania: Other nations ‘frightened’ of England

    Mar 27, 2015, 8:20 PM EDT

    Scotland v England - International Friendly Getty Images

    England trounced Lithuania 4-0 in a Euro qualifier for their seventh-straight win since the World Cup, and captain Wayne Rooney likes what future lies ahead for his country.

  3. Young Mexican-American Ventura Alvarado picks USMNT over El Tri

    Mar 27, 2015, 6:42 PM EDT

    Pumas UNAM v America - Clausura 2015 Liga MX Getty Images

    22-year-old Ventura Alvarado asserts that he would like to play for USMNT in the long term.

  4. Wales manager Chris Coleman defends Gareth Bale after criticism from Real fans

    Mar 27, 2015, 6:00 PM EDT

    Wales v Cyprus - EURO 2016 Qualifier Getty Images

    Manager Chris Coleman say Gareth Bale is only focused on the Wales’ “job in hand.”

  5. Luis Suarez believes FIFA treated him like a ‘hooligan’ following bite incident

    Mar 27, 2015, 4:50 PM EDT

    FC Barcelona v Rayo Vallecano de Madrid - La Liga Getty Images

    Suarez doesn’t think he could be classified as hooligan after his biting incidents.

  6. New England Revolution’s early season struggles not hugely concerning

    Mar 27, 2015, 3:45 PM EDT

    New York Red Bulls v New England Revolution - Eastern Conference Final - Leg 2 Getty Images

    The New England Revolution have been on the losing end early in the season before.

  7. England lineup: Danny Welbeck starts; Harry Kane awaits first cap from the bench

    Mar 27, 2015, 3:00 PM EDT

    Harry Kane, England Harry Kane, England

    No first cap just yet for Kane, though he’s expected to come off the bench in the second half.

  8. U.S. U-23 MNT hammers Bosnia-Herzegovina U-23s, 5-2, in tune-up for Olympic qualifying team

    Mar 27, 2015, 1:27 PM EDT

    Jordan Morris, USMNT Getty Images

    A resounding result for the 2016 Olympics hopefuls, away from home.

  9. Mark Hughes signs contract extension with Stoke City through 2019

    Mar 27, 2015, 12:18 PM EDT

    Mark Hughes, Stoke City FC Getty Images

    Stoke City are on the verge of their first-ever top-10 finish in the Premier League, and Mark Hughes has been rewarded for his success.

  10. Juventus MF Claudio Marchisio tears ACL, will miss Champions League QF, 6-8 months

    Mar 27, 2015, 11:04 AM EDT

    Claudio Marchisio, Juventus FC Claudio Marchisio, Juventus FC

    Another bitter injury blow for Juventus, who now have just one fit, first-team central midfielder.

  11. Frank Lampard is in New York City to watch NYCFC play this weekend

    Mar 27, 2015, 10:11 AM EDT

    Frank Lampard, Manchester City FC Getty Images

    Lampard is in the Big Apple, where he’ll spend time with his future teammates and watch them play Sporting KC.

  12. Eden Hazard says Chelsea’s Champions League exit was a “blessing in disguise”

    Mar 27, 2015, 8:25 AM EDT

    Eden Hazard, Chelsea FC Getty Images

    With a six-point lead in the league (and a game in hand), do Chelsea really need a “blessing in disguise” to win this year’s Premier League title?

  13. MLS preview: FC Dallas vs. Sounders, Whitecaps vs. Timbers headline Week 4

    Mar 27, 2015, 8:03 AM EDT

    Obafemi Martins, Seattle Sounders FC Getty Images

    A star-depleted (international duty) Week 4 of MLS should still provide lots of entertainment and quality.

  14. Scholes: Gareth Bale is a “perfect fit,” could lead Manchester United back to titles

    Mar 26, 2015, 11:30 PM EDT

    Gareth Bale, Tottenham Hotspur FC Getty Images

    If punditry doesn’t work for Scholes, sign him up as Man United’s top player recruiter. At least he aims high.

  15. WATCH: Time-lapse video of San Jose Earthquakes’ Avaya Stadium construction

    Mar 26, 2015, 10:00 PM EDT

    Chicago Fire v San Jose Earthquakes Getty Images

    Watch in 90 seconds the construction of Avaya Stadium, from Day 1 to Game 1.

  16. International roundup: Neymar, Willian star as Brazil thump France, 3-1, in Paris

    Mar 26, 2015, 8:59 PM EDT

    Neymar, Brazil Neymar, Brazil

    Neymar is 23 years old, and he’s already scored 43 goals for Brazil. If that seems like a lot, it’s because it is.

  17. Report: Liverpool’s Daniel Sturridge to miss a month with hip injury

    Mar 26, 2015, 7:17 PM EDT

    Daniel Sturridge, Liverpool FC Getty Images

    Another month out for Sturridge, just when Liverpool’s top-four dreams rest on his shoulders the most.

  18. UEFA fines Malmo $110,000 for “poor pitch” in Champions League, but racism still only worth $11,000

    Mar 26, 2015, 6:54 PM EDT

    Swedbank Stadium, Malmo FF Swedbank Stadium, Malmo FF

    You couldn’t get this one anymore wrong, UEFA. 10-times worse than racism? Not OK.

Featured video

Week 30: Headline PL moment