Apr 8, 2014, 11:18 AM EDT
David Beckham’s latest pursuit is more malt than midfield, as the former L.A. Galaxy and Manchester United man has teamed up with Diageo, makers of Guinness, Smirnoff, Johnnie Walker and Baileys.
The single-grain scotch will be called Haig Club and sell for about $65 a bottle, and a Wall Street Journal report says Beckham will “help develop the brand, its strategy and positioning.”
Best-case scenario? It’s delicious and a massive success. Worst-case scenario? You’ve got an alternative to Beckham’s cologne.
“I’m proud to be working at the heart of a homegrown brand which has built an incredible heritage over 400 years,” Mr. Beckham said.
Also on board for the project is former Spice Girls manager Simon Fuller, who created “American Idol.”
The scotch will reportedly taste like “butterscotch and toffee.” And scotch. Mostly scotch.
- Thursday’s Transfer Rumor Roundup: Falcao to Liverpool, Tiote to Arsenal, Destro to Chelsea 0
- Angel Di Maria gets love from Ronaldo, Sergio Ramos and Diego Simeone 0
- Jozy Altidore is the happiest he’s ever been, says Gus Poyet 2
- Malky Mackay and Iain Moody investigated by FA for ‘sexist, racist and homophobic’ text messages while at Cardiff City 6
- Liverpool and AC Milan in talks over deal for Mario Balotelli 5
- Atlanta’s new MLS franchise has already sold 14,000 season tickets 9