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Distill it like David: Beckham launches scotch whisky

Apr 8, 2014, 11:18 AM EDT

http://online.wsj.com/ http://online.wsj.com/

David Beckham’s latest pursuit is more malt than midfield, as the former L.A. Galaxy and Manchester United man has teamed up with Diageo, makers of Guinness, Smirnoff, Johnnie Walker and Baileys.

The single-grain scotch will be called Haig Club and sell for about $65 a bottle, and a Wall Street Journal report says Beckham will “help develop the brand, its strategy and positioning.”

Best-case scenario? It’s delicious and a massive success. Worst-case scenario? You’ve got an alternative to Beckham’s cologne.

From the WSJ:

“I’m proud to be working at the heart of a homegrown brand which has built an incredible heritage over 400 years,” Mr. Beckham said.

Also on board for the project is former Spice Girls manager Simon Fuller, who created “American Idol.”

The scotch will reportedly taste like “butterscotch and toffee.” And scotch. Mostly scotch.

  1. navyeoddavee9 - Apr 8, 2014 at 12:33 PM

    Sounds not very good, butterscotch and toffee?

  2. bishopofblunder - Apr 8, 2014 at 1:10 PM

    Just when I thought I had run out of reasons to dislike Scotch. (the whiskey, not the tape or the people)

  3. talgrath - Apr 8, 2014 at 3:04 PM

    I love Scotch. Scotchy scotch scotch.

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