Apr 8, 2014, 11:18 AM EST
David Beckham’s latest pursuit is more malt than midfield, as the former L.A. Galaxy and Manchester United man has teamed up with Diageo, makers of Guinness, Smirnoff, Johnnie Walker and Baileys.
The single-grain scotch will be called Haig Club and sell for about $65 a bottle, and a Wall Street Journal report says Beckham will “help develop the brand, its strategy and positioning.”
Best-case scenario? It’s delicious and a massive success. Worst-case scenario? You’ve got an alternative to Beckham’s cologne.
“I’m proud to be working at the heart of a homegrown brand which has built an incredible heritage over 400 years,” Mr. Beckham said.
Also on board for the project is former Spice Girls manager Simon Fuller, who created “American Idol.”
The scotch will reportedly taste like “butterscotch and toffee.” And scotch. Mostly scotch.
Jan 29, 2015, 9:30 PM EST
The latest update from Beckham on building a stadium, bringing an MLS team to Miami.
Jan 29, 2015, 7:41 PM EST
Friendly banter among teammates, when done right, is downright hilarious.
Jan 29, 2015, 7:10 PM EST
What went down on Thursday, the 29th day of this January transfer window? A full recap, inside.
Jan 29, 2015, 5:36 PM EST
Agudelo is back in MLS, where he probably should have been all along.
Jan 29, 2015, 5:12 PM EST
The future boss at Anfield? Sturridge is quite sure of it.
Jan 29, 2015, 3:18 PM EST
Putin and Russia have already had to cut costs for the 2018 World Cup.
Jan 29, 2015, 2:43 PM EST
Arsenal’s main man is touch and go for this weekend’s game against Aston Villa.
Jan 29, 2015, 2:00 PM EST
Liverpool’s leading striker could return to action this Saturday after five months out.
Jan 29, 2015, 1:02 PM EST
With players out and title dreams on the line, how will Chelsea and City line up on Saturday?
Jan 29, 2015, 12:18 PM EST
Costa set to protest FA charges to avoid three-game ban.
Jan 29, 2015, 11:43 AM EST
Watch Klinsmann’s insane piece of skill from the friendly vs. Chile on Wednesday. My word.
Jan 29, 2015, 11:08 AM EST
Guinea won the lottery and are through to the last eight. Here’s the quarterfinal field for AFCON.
Jan 29, 2015, 9:45 AM EST
Former D.C. United, RSL and Union player heading back home?
Jan 29, 2015, 9:06 AM EST
With a few days left in the window, here’s the latest gossip.
Jan 29, 2015, 8:00 AM EST
Could Yaya link up with his old boss at the San Siro?
Jan 28, 2015, 11:10 PM EST
So what went down on Wednesday, as the transfer window took another step toward slamming shut?
Jan 28, 2015, 10:20 PM EST
Set up for a free kick outside the 18, Eriksen not only sent an arrow whizzing over the goal, but he managed to spin it into the far upper 90.
Jan 28, 2015, 9:58 PM EST
The La Liga giant has woked out a sponsorship deal with United Arab Emirates-based International Petroleum Investment Company (IPIC).
Jan 28, 2015, 9:17 PM EST
Jurgen Klinsmann remained upbeat, while Jozy Altidore was obviously disappointed.
Jan 28, 2015, 8:42 PM EST
Breaking down the good, the bad and the ugly from Wednesday’s 3-2 loss in Chile.
- David Beckham says progress still being made on MLS stadium in Miami 0
- DONE DEAL: Mattia Destro, Juan Agudelo sign with new clubs AC Milan, New England Revolution 0
- Juan Agudelo signs with New England Revolution, completes return to MLS 2
- How will Chelsea, Manchester City line up in huge Premier League clash? 1
- Chelsea’s Diego Costa to contest FA charge of violent conduct 1
- Freddy Adu heading back to MLS? Reports claim two teams interested 10