May 1, 2014, 4:24 PM EDT
One of soccer’s worst kept secrets is a secret no more. South American soccer will be invading the U.S. in 2016, bringing its confederation championship to the United States for a joint CONMEBOL-CONCACAF Copa America. The details still need to be worked out, but the 16-team tournament is set to combine South America’s 10 teams with six from the northern half of the hemisphere. Copa America Centenario, as they’re calling it, could be the most prestigious competition in the States since the 2003 Women’s World Cup, the most anticipated since the 1999 women’s championship, and, in terms of overall popularity, end up being second only to the 1994 World Cup.
It’s easy to embrace those dreams now, two years from the event. We can see the seats teams like Brazil, Argentina, and Mexico have filled in the United States and use that to fuel dreams of a globally significant competition. This isn’t the Gold Cup, which has trouble resonating beyond soccer hardcores, and it isn’t the Women’s World Cup, which too many still won’t give a chance. This is an event that will have Lionel Messi, Neymar, Sergio Agüero and Arturo Vidal. It enthrall draw those that dismiss MLS. It will entice people who prefer Spain and Italy to Premier League soccer.
It’s hard to imagine a North America-based men’s soccer fan that won’t be excited by this event, but that doesn’t totally answer the obvious question: Why? Why is this event coming to the United States? This is the South American championship, isn’t it? Certainly, there’s a tradition of CONCACAF teams rounding out Copa America’s field, but the tournament still happens in South America. Why is CONMEBOL’s championship going to be waged on CONCACAF’s turf?
For the 100-year anniversary of the continental title, CONMEBOL clearly wants to do something special. That’s why they’re waging the quadrennial tournament in an off-year, after all. As evidenced by all the stadiums that sell out for visits from the Seleçao and Albiceleste, there’s a huge demand to see South America’s giants in this part of the world. And by including Mexico and the United States, the commercial opportunities for the competition explode. If you’re going to have the tournament in a special year, might was well be in a special place.
It’s that sentiment that gets to be the heart of this announcement: In the soccer world, there’s still no place as special as the United States. There are more hallowed grounds, and there are a number of nations around the world that have more colorful and robust traditions, yet the U.S. still holds the distinction of being the soccer world’s holy grail. As a nation, we’re not in love with the sport yet, but we have one of the most passionate sports markets in the world. It’s not only a matter of entities like CONMEBOL — as well as the myriad huge European clubs that tour here every year — looking at the U.S. and saying “if only we could tap into that.” Those actors have a chance to frame how U.S. soccer develops.
Some people, besmirched, see that view as patronizing. U.S. soccer has its own soccer culture. The idea that South America or Europe can come in and instill their own, even in part, is insulting. If the United States is a type of holy grail — one of the few remaining places on the planet that soccer has yet to conquer — it’s a holy grail that will be protected by the people on the ground. Soccer is a growth opportunity in the U.S. It’s not a charity case.
All of that may be true, but the view undercuts the country’s potential. The U.S. can have a major, vibrant culture for domestic soccer, one that will always see the national teams as a focal point for the sport. It can also have a huge, eastern-looking group that will always love the standards and history of the European game. At the same time, it can have millions that look south to embrace the passion and traditions of the Latin and South Americans games. And in time, as leagues in Japan, South Korea, and China grow, we’ll have people who stay up until 2 a.m. Eastern to watch Guangzhou face Kashima in Champions League.
For fans in the United States, that’s what this tournament could be about. As much as the talents of Messi and the prestige of Brazil may dominate headlines, the subtext will be about the future. If a Copa America in the United States can meet our loftiest expectations, it will establish the country as the target location for any prestigious competition, be that a confederation title, club tournamenst, or a potential summer league of European teams that’s been hinted at by the Champions Cup. Whereas FIFA’s decision to award the 1994 World Cup to the United States was met with questions about potential apathy, the world is now racing to leverage two decades of growth.
There as never been a better time to be a soccer fan in the United States, and between the growth of Major League Soccer, the huge access to the club game on television, and events like Copa America’s Centenario, there may be no better place in the world to absorb the game. If Copa is successful, it will get even better.
Sep 16, 2014, 11:57 PM EDT
Maxi Urruti and Fabian Espindola both snatched braces as MLS sides went atop their groups.
Sep 16, 2014, 10:55 PM EDT
Despite saying in June he would step down after the World Cup, the former Real Madrid manager has made a U-turn.
Sep 16, 2014, 10:13 PM EDT
USMNT captain Clint Dempsey was Seattle’s savior in extra time as he delivered the winner in a 3-1 win and lifted his first-ever club trophy.
Sep 16, 2014, 9:06 PM EDT
President of Toronto’s ownership group, Tim Leiweke had harsh words for the Toronto FC locker room. Michael Bradley disagrees.
Sep 16, 2014, 8:23 PM EDT
Insanely strict new rules proposed by FA chairman Greg Dyke would eliminate non-EU players from the lower leagues completely and slash the amount in the Premier League by around 50%.
Sep 16, 2014, 7:46 PM EDT
We now know why Jonas Gutierrez has barely featured for Newcastle in the last year or so.
Sep 16, 2014, 7:09 PM EDT
The man who can’t stay on the pitch has tweaked a very problematic part of his body.
Sep 16, 2014, 6:29 PM EDT
Benzema bags Real’s fifth goal on Tuesday, which turned out to be their 1000th goal in continental competitions. Wowza.
Sep 16, 2014, 5:59 PM EDT
Gerrard scores last-gasp winner, but Liverpool under-performed again in narrow win.
Sep 16, 2014, 5:27 PM EDT
Arsenal’s captain notes the danger of falling behind at BVB, while Klopp calls his teams performance “nearly perfection.”
Sep 16, 2014, 5:13 PM EDT
Contrasting fortunes for PL sides, as eight games kick off the new UCL season. Find out what happened, right here.
Sep 16, 2014, 4:45 PM EDT
A dominant performance from the 2012-13 finalists made easy work of the visiting Gunners.
Sep 16, 2014, 4:44 PM EDT
Dramatic finale at Anfield as Liverpool leave it late to beat Bulgarian minnows.
Sep 16, 2014, 4:20 PM EDT
Okay, so it’s 66.5 goals but you know the rules of rounding and Diego Costa is your proverbial example of being on fire.
Sep 16, 2014, 3:40 PM EDT
Real fly out of the traps, while Arsenal are caught on their heels. Updates on all eight games, right here.
Sep 16, 2014, 3:08 PM EDT
Remember that time Jose Mourinho told Frank Lampard he was the best player in the world … in the shower? No? Oh, right. That’s because you have to watch this.
Sep 16, 2014, 2:40 PM EDT
Kaka was obvious, but who else is making the move from USL PRO to Major League Soccer next season?
Sep 16, 2014, 1:55 PM EDT
The fairly-even history between Philadelphia and Seattle meets at a momentous crossroads tonight at PPL Park in Chester.
Sep 16, 2014, 1:29 PM EDT
Manchester United, Aston Villa leap up the list after impressive wins on the weekend.
Sep 16, 2014, 12:56 PM EDT
The jacked-up keeper was released by Hoffenheim last season as his body became too muscular to stand between the sticks (at least according to the club).
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