Jul 2, 2014, 11:15 PM EDT
FIFA secretary general Jerome Valcke admitted his shock over the partying going on at World Cup venues in Brazil, saying he was “amazed” by the levels of drunkenness in the host nation’s stadiums.
Whether alcohol sales should be allowed at World Cup matches is not a new debate but nevertheless became a topic of conversation Wednesday in Rio de Janeiro when Valcke admitted to Brazil’s sports television network SporTV that “maybe there was too many people who were drunk” at the matches.
Given Brazil’s history with alcohol bans, it’s a topic worth examining. In 2003, Brazil banned alcohol sales at soccer matches in an attempt to cut down on fan violence. That law changed, however, when Budweiser signed on as a major sponsor of this summer’s World Cup.
It was a move that compelled comedian John Oliver to go off in his now famous (and hilarious) World Cup rant:
“The amazing thing is here FIFA won. They successfully pressured Brazil into passing a so-called Budweiser bill, allowing beer sales in soccer stadiums,” Oliver said June 8th on his HBO show Last Week Tonight. “And at this point you can either be horrified by that or relieved that FIFA was not also sponsored by cocaine and chainsaws.”
FIFA spokeswoman Delia Fisher thereafter set the record clear, noting, “there is no Budweiser bill” because Brahma, owned by Belgian-Brazilian company Anheuser-Busch InBev, is also sold during matches.
Either way, the booze sponsors won and in all likelihood, will continue to do so if Valcke’s comments from January 2012 are anything to go by. “Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them,” he said. “Excuse me if I sound a bit arrogant, but that’s something we won’t negotiate.”
Cheers to that.
Mar 26, 2015, 5:54 PM EDT
Solo said her 30-day suspension was full of therapy, apologies to her teammates and getting herself right for this summer’s World Cup.
Mar 26, 2015, 5:04 PM EDT
This weekend’s EURO 2016 qualifiers marks the halfway point of the group stage, which means it’s do-or-die time for a few hopefuls, and some giants.
Mar 26, 2015, 3:45 PM EDT
The “Special One” received a rather special amount of cash in 2014.
Mar 26, 2015, 3:15 PM EDT
Reports claim Pjanic is ready to leave Roma after four years in the Italian capital.
Mar 26, 2015, 2:42 PM EDT
Xavi is heading to Qatar on a three-year deal, will get paid $11 million per season.
Mar 26, 2015, 2:08 PM EDT
Here’s a look at the players with the highest revenue in 2014.
Mar 26, 2015, 1:36 PM EDT
Blues legend extends his stay at the Bridge.
Mar 26, 2015, 12:50 PM EDT
When he’s not ripping apart Premier League defenses, Sanchez loves to unwind by tickling the ivory.
Mar 26, 2015, 12:12 PM EDT
Barcelona ace had a pretty decent 2014…
Mar 26, 2015, 11:28 AM EDT
Shakhtar’s star striker set to leave in December when his contract runs out.
Mar 26, 2015, 10:21 AM EDT
Saints midfielder speaks of his desire to play in the UCL, reassess his future this summer.
Mar 26, 2015, 9:35 AM EDT
Ronaldo could be in trouble after enticing Barca’s fans.
Mar 26, 2015, 8:45 AM EDT
Walcott denies a “bust-up” with Wenger over contract talks.
Mar 26, 2015, 7:58 AM EDT
The German international playmaker is aiming to join the Messi’s and Ronaldo’s of this world.
Mar 25, 2015, 11:31 PM EDT
The MLS disciplinary committee was busy after this last weekend.
Mar 25, 2015, 9:54 PM EDT
All the priceless images and marketable moments from the Argentinian national team’s visit to the Verizon Center.
Mar 25, 2015, 9:01 PM EDT
Having won just about every possible trophy in his five years at the Bernabeu, the German is moving on.
Mar 25, 2015, 7:58 PM EDT
The D.C. United midfielder appears to be getting off lightly, and the Red Bull captain isn’t pleased.
Mar 25, 2015, 7:19 PM EDT
Germany nearly fell disappointingly to the Asian Cup winners but Podolski’s 48th international goal brought them level.
Mar 25, 2015, 6:32 PM EDT
Michael Bradley was disappointed, but Jurgen Klinsmann somehow took positives from the game.
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