Jul 2, 2014, 11:15 PM EDT
FIFA secretary general Jerome Valcke admitted his shock over the partying going on at World Cup venues in Brazil, saying he was “amazed” by the levels of drunkenness in the host nation’s stadiums.
Whether alcohol sales should be allowed at World Cup matches is not a new debate but nevertheless became a topic of conversation Wednesday in Rio de Janeiro when Valcke admitted to Brazil’s sports television network SporTV that “maybe there was too many people who were drunk” at the matches.
Given Brazil’s history with alcohol bans, it’s a topic worth examining. In 2003, Brazil banned alcohol sales at soccer matches in an attempt to cut down on fan violence. That law changed, however, when Budweiser signed on as a major sponsor of this summer’s World Cup.
It was a move that compelled comedian John Oliver to go off in his now famous (and hilarious) World Cup rant:
“The amazing thing is here FIFA won. They successfully pressured Brazil into passing a so-called Budweiser bill, allowing beer sales in soccer stadiums,” Oliver said June 8th on his HBO show Last Week Tonight. “And at this point you can either be horrified by that or relieved that FIFA was not also sponsored by cocaine and chainsaws.”
FIFA spokeswoman Delia Fisher thereafter set the record clear, noting, “there is no Budweiser bill” because Brahma, owned by Belgian-Brazilian company Anheuser-Busch InBev, is also sold during matches.
Either way, the booze sponsors won and in all likelihood, will continue to do so if Valcke’s comments from January 2012 are anything to go by. “Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them,” he said. “Excuse me if I sound a bit arrogant, but that’s something we won’t negotiate.”
Cheers to that.
Aug 22, 2014, 9:51 PM EDT
The league’s second round kicks off at Villa Park and ends with the main event on Merseyside.
Aug 22, 2014, 9:12 PM EDT
List of things Cristiano Ronaldo can’t do: Throw a proper punch.
Aug 22, 2014, 8:20 PM EDT
Dallas is undefeated since May, while RSL has a chance to temporarily move clear atop the Western Conference.
Aug 22, 2014, 7:17 PM EDT
Dallas versus Real Salt Lake, Sporting hosting D.C. see the conferences’ best go head-to-head.
Aug 22, 2014, 6:50 PM EDT
Early Mandzukic goal gives Atlético its fifth trophy under Simeone.
Aug 22, 2014, 5:10 PM EDT
Toffees and Gunners clash, Liverpool head to Man City, London derby time and much more.
Aug 22, 2014, 4:59 PM EDT
Goal, assist from Dutch star helped deliver Bayern three points to open the Bundesliga season.
Aug 22, 2014, 4:03 PM EDT
Can Villa continue their good start to the season? Watch live, Saturday 7:45 a.m. ET on NBCSN.
Aug 22, 2014, 3:17 PM EDT
Birmingham City, 1860 Munich, Millwall, Nurnberg… it seems Brek Shea is a man in demand when it comes to his loan from Stoke City.
Aug 22, 2014, 2:48 PM EDT
The Bavarians added Robert Lewandowski, and look poised to lead again. Who are the favorites to emerge in the race for second?
Aug 22, 2014, 2:29 PM EDT
Matchweek 2 brings a few killer games including Everton v. Arsenal on Saturday and Manchester City v. Liverpool on Monday.
Aug 22, 2014, 2:20 PM EDT
From the early days in Italy, to the craziness of Man City and then back to AC Milan, here’s the timeline of Balotelli’s life so far.
Aug 22, 2014, 2:03 PM EDT
The 19-year-old American attacker’s only senior appearance for Bayern was a Champions League sub. That could change today.
Aug 22, 2014, 1:31 PM EDT
Probably not, but with Sevilla and Barcelona strengthening while Atletico deals with roster tumult, look for some changes near the top.
Aug 22, 2014, 12:46 PM EDT
PSV Eindhoven called the police, upping the ante on the ALS Ice Bucket Challenge.
Aug 22, 2014, 12:33 PM EDT
Where and how to watch every single PL game in Week 2, right here.
Aug 22, 2014, 11:57 AM EDT
A young Brazilian is the newest name linked with Louis van Gaal, while Manchester City could be selling a top young defender
Aug 22, 2014, 10:59 AM EDT
Jones wants to head to Chicago, and wants more money if he goes to New England.
Aug 22, 2014, 10:08 AM EDT
Nantes is off to another strong start, and Ale Bedoya’s club now stares down a match-up with Monaco.
Aug 22, 2014, 9:20 AM EDT
Labeling vile statements in text messages “friendly banter” has Cardiff in a frenzy, and looking for fresh consequences.
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