Jul 2, 2014, 11:15 PM EST
FIFA secretary general Jerome Valcke admitted his shock over the partying going on at World Cup venues in Brazil, saying he was “amazed” by the levels of drunkenness in the host nation’s stadiums.
Whether alcohol sales should be allowed at World Cup matches is not a new debate but nevertheless became a topic of conversation Wednesday in Rio de Janeiro when Valcke admitted to Brazil’s sports television network SporTV that “maybe there was too many people who were drunk” at the matches.
Given Brazil’s history with alcohol bans, it’s a topic worth examining. In 2003, Brazil banned alcohol sales at soccer matches in an attempt to cut down on fan violence. That law changed, however, when Budweiser signed on as a major sponsor of this summer’s World Cup.
It was a move that compelled comedian John Oliver to go off in his now famous (and hilarious) World Cup rant:
“The amazing thing is here FIFA won. They successfully pressured Brazil into passing a so-called Budweiser bill, allowing beer sales in soccer stadiums,” Oliver said June 8th on his HBO show Last Week Tonight. “And at this point you can either be horrified by that or relieved that FIFA was not also sponsored by cocaine and chainsaws.”
FIFA spokeswoman Delia Fisher thereafter set the record clear, noting, “there is no Budweiser bill” because Brahma, owned by Belgian-Brazilian company Anheuser-Busch InBev, is also sold during matches.
Either way, the booze sponsors won and in all likelihood, will continue to do so if Valcke’s comments from January 2012 are anything to go by. “Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them,” he said. “Excuse me if I sound a bit arrogant, but that’s something we won’t negotiate.”
Cheers to that.
Nov 20, 2014, 6:00 PM EST
Tim Howard unsurprisingly takes U.S. Soccer’s Male Athlete of the Year award.
Nov 20, 2014, 5:10 PM EST
Wigan Athletic shirt sponsors have ended their contract with the club due to Malkay Mackay’s illicit text messages.
Nov 20, 2014, 4:30 PM EST
“It would be a scandal and a shame if they did not give [Ronaldo] the Ballon d’Or,” says Pepe.
Nov 20, 2014, 3:55 PM EST
Gianluigi Buffon and Giorgio Chiellini are set to stay at Juventus with fresh deals.
Nov 20, 2014, 3:39 PM EST
Whelan: “I think Jewish people do chase money more than everybody else. I don’t think that’s offensive at all.”
Nov 20, 2014, 3:02 PM EST
Details on Geoff Cameron’s exciting new role with ProSoccerTalk.
Nov 20, 2014, 2:31 PM EST
Review of FIFA’s corruption report ordered, as Qatar, Russia scrutinized once again.
Nov 20, 2014, 1:32 PM EST
You get your say. After MLS held talks with cities in California, Nevada and Minnesota, is this the right move for the league?
Nov 20, 2014, 12:37 PM EST
Van Gaal confirms new issue is bothering Falcao.
Nov 20, 2014, 12:02 PM EST
Blind was ruled out for six months by United’s Twitter account… but there’s been a twist.
Nov 20, 2014, 10:54 AM EST
Here are the finalists for MLS 2014 awards. Agree? Disagree?
Nov 20, 2014, 9:46 AM EST
Could United pay a PL record fee for a defender?
Nov 20, 2014, 8:39 AM EST
Giroud back a month ahead of schedule to hand Gunners massive boost.
Nov 20, 2014, 8:05 AM EST
Cech set for a move to the Emirates in January according to reports.
Nov 20, 2014, 7:27 AM EST
Lampard’s loan to Man City could be extended.
Nov 19, 2014, 11:45 PM EST
Ugly scenes in the Ivory Coast.
Nov 19, 2014, 11:01 PM EST
Wow, I love the internet.
Nov 19, 2014, 10:21 PM EST
How would Jozy fair in the French league?
Nov 19, 2014, 9:45 PM EST
Making the argument for Neuer.
Nov 19, 2014, 8:59 PM EST
Ready yourself for the MLS Expansion Draft, slated for December 10th.
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