Jul 2, 2014, 11:15 PM EDT
FIFA secretary general Jerome Valcke admitted his shock over the partying going on at World Cup venues in Brazil, saying he was “amazed” by the levels of drunkenness in the host nation’s stadiums.
Whether alcohol sales should be allowed at World Cup matches is not a new debate but nevertheless became a topic of conversation Wednesday in Rio de Janeiro when Valcke admitted to Brazil’s sports television network SporTV that “maybe there was too many people who were drunk” at the matches.
Given Brazil’s history with alcohol bans, it’s a topic worth examining. In 2003, Brazil banned alcohol sales at soccer matches in an attempt to cut down on fan violence. That law changed, however, when Budweiser signed on as a major sponsor of this summer’s World Cup.
It was a move that compelled comedian John Oliver to go off in his now famous (and hilarious) World Cup rant:
“The amazing thing is here FIFA won. They successfully pressured Brazil into passing a so-called Budweiser bill, allowing beer sales in soccer stadiums,” Oliver said June 8th on his HBO show Last Week Tonight. “And at this point you can either be horrified by that or relieved that FIFA was not also sponsored by cocaine and chainsaws.”
FIFA spokeswoman Delia Fisher thereafter set the record clear, noting, “there is no Budweiser bill” because Brahma, owned by Belgian-Brazilian company Anheuser-Busch InBev, is also sold during matches.
Either way, the booze sponsors won and in all likelihood, will continue to do so if Valcke’s comments from January 2012 are anything to go by. “Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them,” he said. “Excuse me if I sound a bit arrogant, but that’s something we won’t negotiate.”
Cheers to that.
Jul 29, 2014, 12:37 PM EDT
Liverpool sign talented Belgian teenager, will loan him back to Lille this season.
Jul 29, 2014, 12:11 PM EDT
Even after calling African players “banana eaters” this man is set lead the Italian FA.
Jul 29, 2014, 11:25 AM EDT
England star commits his future to the Toffees.
Jul 29, 2014, 11:10 AM EDT
Valencia finally signs on, as Hammers splash the cash in search of goals.
Jul 29, 2014, 10:35 AM EDT
Garber: “MLS will not expand to Miami unless we have a downtown site for the stadium.”
Jul 29, 2014, 9:42 AM EDT
Howard to call games, be studio analyst, for up to 10 PL games on NBC Sports this season.
Jul 29, 2014, 9:19 AM EDT
A shoving match or something more sinister in Seattle?
Jul 29, 2014, 8:35 AM EDT
Borussia Dortmund star turns down new deal, alerts European giants.
Jul 29, 2014, 7:51 AM EDT
England youngster told he’s “not fit enough” and ordered to train on his own by van Gaal. Ouch.
Jul 29, 2014, 12:37 AM EDT
Sounders’ tendency to collapse resurfaces during the Galaxy’s biggest win of the season.
Jul 28, 2014, 11:07 PM EDT
A terrible move could get worse if Chelsea can’t move the Spanish striker.
Jul 28, 2014, 10:13 PM EDT
Belgian international intends to stay at White Hart Lane, with a new, five-year deal on the table.
Jul 28, 2014, 9:17 PM EDT
Napoli, Borussia Dortmund linked to the potential United castoffs.
Jul 28, 2014, 8:22 PM EDT
Colombian international expected to play Saturday against Valencia.
Jul 28, 2014, 7:37 PM EDT
Time in the NASL will give the 24-year-old needed minutes.
Jul 28, 2014, 6:48 PM EDT
Brazilian’s injury testing United’s depth on the right side.
Jul 28, 2014, 5:54 PM EDT
U.S. international’s knee surgery will sideline him for “several weeks.”
Jul 28, 2014, 4:57 PM EDT
Two Saints look to follow their former manager to North London.
Jul 28, 2014, 4:03 PM EDT
Timber’s game-winning goal in Montréal separated him from a tight field.
Jul 28, 2014, 3:20 PM EDT
After two on-pitch selfie’s occur with players over the weekend, security needs to be stepped up.
- Liverpool complete $17 million signing of Belgian striker Divock Origi 0
- Tim Howard joins NBC Sports’ Premier League broadcast team on multi-year deal 9
- VIDEO: US stars fight – Omar Gonzalez vs. Clint Dempsey, DeAndre Yedlin 4
- Manchester United’s Luke Shaw trains on his own, told he’s “not fit enough” 2
- MLS Snapshot: Seattle Sounders 0-3 LA Galaxy 3
- Premier, Champions League quotas leave Mourinho desperate to sell Torres 5