Jul 14, 2014, 8:42 AM EDT
Manchester United have agreed the most lucrative kit deal in soccer, as they’ve partnered with German manufacturers adidas. It is an absolute monster.
The Red Devils have signed a 10-year deal, which will start from the 2015-16 season, for a minimum of around $1.3 billion.
Just last week long-term kit suppliers Nike cut their ties with United as they claimed a new deal was too expensive for them. Adidas have now swooped in with this monster deal that will bolster the coffers at Old Trafford.
With Louis van Gaal coming on board as manager this summer, cash being splashed on all kinds of new players and the club trying to regain its place among Europe’s elite from next season, United’s fans will hope this latest piece of news means the club is heading in the right direction.
On their club website the Red Devils released the following statement as they informed the New York stock exchange of the monster deal.
Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.
For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.
Where does this kit deal rank in terms of the Premier League?
Adidas recently signed a long-term deal with Chelsea and they will be paid $515 million over 10 years. United will get double that.
It seems as though the power of United is still strong, even if they failed to qualify for the UEFA Champions League and finished in seventh last season in the PL.
This news comes just after Nike revealed United’s new jersey for the season, complete with Chevrolet’s logo as the American automaker’s $559 million, seven-year jersey sponsorship deal with the team has just begun.
Even as success dries up at Old Trafford, some of the most lucrative sponsorship deals sport has ever seen continues to flood in.
May 26, 2015, 10:12 AM EDT
West Ham’s 2015-16 season will now kick off on July 2.
May 26, 2015, 9:27 AM EDT
Will the 37-year-old finally make his long-rumored switch to MLS this summer?
May 26, 2015, 8:30 AM EDT
The Hornets are extremely likely to have a new manager in charge for the 2015-16 season.
May 26, 2015, 7:38 AM EDT
Real’s president isn’t quite sure why he fired Ancelotti. That says it all.
May 25, 2015, 11:30 PM EDT
McClaren was Mike Ashley’s first managerial target earlier this month. Now unemployed, will McClaren end up at Newcastle United?
May 25, 2015, 10:26 PM EDT
Go behind the scenes, all-access style, with Xavi on the day of his final Camp Nou appearance.
May 25, 2015, 9:21 PM EDT
With his contract expiring this summer, Dani Alves is posturing — and doing it well — for upcoming negotiations.
May 25, 2015, 8:08 PM EDT
We’re only through 12 weeks of the 2015 season, but one man is threatening to run away with the Golden Boot race already.
May 25, 2015, 6:17 PM EDT
Four of the league’s bottom-five teams won over the weekend, making this week’s TOTW a bit of a “who’s that?” instead of a “who’s who.”
May 25, 2015, 5:30 PM EDT
The problem at Real Madrid isn’t the manager year after year, it’s a problem of accountability, and it comes from the top.
May 25, 2015, 4:46 PM EDT
Few games can make an entire season the way one victory in the Rome derby can do. Only this time, there was CL football on the line.
May 25, 2015, 3:30 PM EDT
It’s time to look back at the men who shaped the Premier League’s teams this season: the managers victorious, and gone.
May 25, 2015, 3:10 PM EDT
The workers would make close to $300 a month for the full-time work.
May 25, 2015, 2:21 PM EDT
The American club wisely made its role in the advertisement understated, as it salutes its new midfielder.
May 25, 2015, 1:39 PM EDT
The Italian manager had more or less conceded his job status earlier Monday due to a bout with cervical stenosis.
May 25, 2015, 1:07 PM EDT
It’s time to take a look back at the seasons of four American players in the Premier League, and one who is no longer.
May 25, 2015, 11:56 AM EDT
It’s called the richest game in the world, with an estimated $180 million on the line, though it didn’t provide a wealth of scoring chances.
May 25, 2015, 11:12 AM EDT
Now, it’s time to take a look back at — in no particular order — 10 storylines that helped make the Premier League season a memorable one.
May 25, 2015, 10:01 AM EDT
Norwich is hoping for a quick fire return to the PL after being relegated last season, while Middlesbrough was sent packing to the second flight in 2009.
May 25, 2015, 9:00 AM EDT
See what Robbie Earle, Robbie Mustoe and Kyle Martino tabbed as top of the pops in a surprisingly QPR-heavy Top Ten list.
- Didier Drogba open to Major League Soccer move after leaving Chelsea 0
- Real Madrid president asked what’s wrong with Carlo Ancelotti: “I don’t know” 0
- In a career full of blunders, firing Carlo Ancelotti is Florentino Perez’s worst mistake yet 5
- 2014-15 Premier League season review: The managers 0
- Florentino Perez announces firing of Carlo Ancelotti by Real Madrid 0
- Middlesbrough 0-2 Norwich City: Comfortable Canaries back in Premier League 0