Jul 14, 2014, 8:42 AM EDT
Manchester United have agreed the most lucrative kit deal in soccer, as they’ve partnered with German manufacturers adidas. It is an absolute monster.
The Red Devils have signed a 10-year deal, which will start from the 2015-16 season, for a minimum of around $1.3 billion.
Just last week long-term kit suppliers Nike cut their ties with United as they claimed a new deal was too expensive for them. Adidas have now swooped in with this monster deal that will bolster the coffers at Old Trafford.
With Louis van Gaal coming on board as manager this summer, cash being splashed on all kinds of new players and the club trying to regain its place among Europe’s elite from next season, United’s fans will hope this latest piece of news means the club is heading in the right direction.
On their club website the Red Devils released the following statement as they informed the New York stock exchange of the monster deal.
Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.
For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.
Where does this kit deal rank in terms of the Premier League?
Adidas recently signed a long-term deal with Chelsea and they will be paid $515 million over 10 years. United will get double that.
It seems as though the power of United is still strong, even if they failed to qualify for the UEFA Champions League and finished in seventh last season in the PL.
This news comes just after Nike revealed United’s new jersey for the season, complete with Chevrolet’s logo as the American automaker’s $559 million, seven-year jersey sponsorship deal with the team has just begun.
Even as success dries up at Old Trafford, some of the most lucrative sponsorship deals sport has ever seen continues to flood in.
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
Oct 30, 2014, 5:56 PM EDT
Action taken against alleged racist actions in the Scottish Premiership.
Oct 30, 2014, 4:44 PM EDT
Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”
Oct 30, 2014, 3:40 PM EDT
A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.
Oct 30, 2014, 3:12 PM EDT
How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.
Oct 30, 2014, 2:49 PM EDT
In what will be called “Los Angeles Football Club” as it goes through its branding, MLS has announced that L.A. has officially been awarded another team.
Oct 30, 2014, 2:25 PM EDT
So who do you have tonight: the Red Bulls or the champs?
Oct 30, 2014, 1:35 PM EDT
Mike Prindiville and Joe Prince-Wright join Jenna Corrado to discuss the Manchester Derby between Manchester United and Manchester City.
Oct 30, 2014, 12:38 PM EDT
Like Steve McQueen in “Papillon,” only nattily-attired, the Newcastle United manager just seems to be constantly yelling out, “Hey… I’m still here.”
Oct 30, 2014, 12:09 PM EDT
He’s being linked with Swansea City, though club chairman Huw Jenkins said while the club is entertaining investors, any specific names would be “pure speculation.”
Oct 30, 2014, 11:15 AM EDT
The proposed moves would leave only 10 days prep time before the World Cup began, and would also alter the UEFA Champions League schedule.
Oct 30, 2014, 10:40 AM EDT
What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?
Oct 30, 2014, 9:51 AM EDT
“I’ve got 30 and 34-year-olds in my locker room in tears because we feel it’s been unfairly taken away from us,” said coach Carl Robinson.
Oct 30, 2014, 9:02 AM EDT
And it’s claimed that Arsenal boss Arsene Wenger will sign a veteran back from Juventus, bucking his trends of signing attackers and youth.
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