Skip to content

Life after Nike: Manchester United sign $1.3 billion kit deal with adidas

Jul 14, 2014, 8:42 AM EST

manchester_united

Manchester United have agreed the most lucrative kit deal in soccer, as they’ve partnered with German manufacturers adidas. It is an absolute monster.

The Red Devils have signed a 10-year deal, which will start from the 2015-16 season, for a minimum of around $1.3 billion.

Just last week long-term kit suppliers Nike cut their ties with United as they claimed a new deal was too expensive for them. Adidas have now swooped in with this monster deal that will bolster the coffers at Old Trafford.

With Louis van Gaal coming on board as manager this summer, cash being splashed on all kinds of new players and the club trying to regain its place among Europe’s elite from next season, United’s fans will hope this latest piece of news means the club is heading in the right direction.

On their club website the Red Devils released the following statement as they informed the New York stock exchange of the monster deal.

Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.

For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.

Where does this kit deal rank in terms of the Premier League?

Adidas recently signed a long-term deal with Chelsea and they will be paid $515 million over 10 years. United will get double that.

It seems as though the power of United is still strong, even if they failed to qualify for the UEFA Champions League and finished in seventh last season in the PL.

This news comes just after Nike revealed United’s new jersey for the season, complete with Chevrolet’s logo as the American automaker’s $559 million, seven-year jersey sponsorship deal with the team has just begun.

Even as success dries up at Old Trafford, some of the most lucrative sponsorship deals sport has ever seen continues to flood in.

Latest Posts
  1. Club World Cup Roundup: Real Madrid set to play San Lorenzo in final

    Dec 17, 2014, 8:40 PM EST

    Cristiano Ronaldo, Gareth Bale Cristiano Ronaldo, Gareth Bale

    Real Madrid cruised past Azul 4-0 and will be the heavy favorites come Saturday.

  2. Report: Houston Dynamo the front-runner to land Erick ‘Cubo’ Torres

    Dec 17, 2014, 8:01 PM EST

    Erick Torres 2

    Huge coup for the Dynamo, if they can pull it off.

  3. China to require every kid to play soccer

    Dec 17, 2014, 6:02 PM EST

    U20 Women China Germany Soccer AP

    China making a big, big play into soccer.

  4. League Cup Semi-Finals: Liverpool vs. Chelsea and Spurs vs. Sheffield United

    Dec 17, 2014, 5:09 PM EST

    Tottenham Hotspur v Newcastle United - Capital One Cup Quarter-Final Getty Images

    Three Premier League sides make the semi-final along with League One’s Sheffield United.

  5. Liverpool 3-1 Bournemouth: Reds avoid upset, head to League Cup semi-finals

    Dec 17, 2014, 4:39 PM EST

    Raheem Sterling Getty Images

    Liverpool shook off their poor form to beat Bournemouth and qualify for the League Cup semi-final.

  6. Radamel Falcao wants Manchester United stay, unsure if it will happen

    Dec 17, 2014, 1:50 PM EST

    Can Falcao star for United? AP

    Falcao wants to stay at United. But should the Red Devils splash the cash on El Tigre?

  7. Men in Blazers podcast: Man United’s romp, Arsenal’s form and more

    Dec 17, 2014, 12:56 PM EST

    meninblazers

    Rog and Davo talk Manchester United’s shaming of Liverpool and Arsenal’s return to potency.

  8. American lawyer Michael Garcia resigns as FIFA’s ethics prosecutor

    Dec 17, 2014, 11:06 AM EST

    64th FIFA Congress 64th FIFA Congress

    Garcia walks away from FIFA after his appeal against how his own work on alleged corruption in the World Cup bid process was represented.

  9. Report: New England Revolution, Orlando City battling it out for Robinho

    Dec 17, 2014, 10:00 AM EST

    AC Chievo Verona v AC Milan - Serie A Getty Images

    Are two MLS teams fighting it out for the Brazilian winger?

  10. Liverpool’s injured Daniel Sturridge to link up with Boston Red Sox

    Dec 17, 2014, 9:20 AM EST

    Manchester City v Liverpool - Premier League Getty Images

    Liverpool’s star man to spend time with medical specialists from the Red Sox.

  11. VIDEO: Jose Fonte slams Southampton after defeat at third-tier Sheffield United

    Dec 17, 2014, 8:38 AM EST

    Swansea City v Southampton - Premier League Getty Images

    Saints have now lost five on the spin. The latest loss was the most embarrassing yet.

  12. Liverpool reportedly chasing Petr Cech, Guillermo Ochoa

    Dec 17, 2014, 7:58 AM EST

    Mexico's goalkeeper Ochoa takes part in a practice session at Azteca stadium in Mexico City AP

    After Mignolet is dropped, Reds are apparently lining up two replacements for January.

  13. Celtic offers free tickets to unemployed supporters for post-Christmas game

    Dec 16, 2014, 10:45 PM EST

    Celtic FC v FC Salzburg - UEFA Europa League Getty Images

    That’s a good look for the Scottish giants during this holiday season.

  14. Over there? Underwear? Can’t sue Cristiano Ronaldo if you can’t find Cristiano Ronaldo

    Dec 16, 2014, 9:52 PM EST

    Morocco Soccer Club World Cup AP

    As easy as Ronaldo serves up passes to teammates, it’s very difficult to serve him papers.

  15. MLS: Mauro Rosales is returning to Vancouver, and Alvas Powell’s a full-time Timber

    Dec 16, 2014, 9:00 PM EST

    Vancouver Whitecaps v FC Dallas Getty Images

    Portland acquired Powell’s rights from Portmore after carrying him on loan last season.

Featured video

Man United thrash Liverpool