Skip to content

Life after Nike: Manchester United sign $1.3 billion kit deal with adidas

Jul 14, 2014, 8:42 AM EDT

manchester_united

Manchester United have agreed the most lucrative kit deal in soccer, as they’ve partnered with German manufacturers adidas. It is an absolute monster.

The Red Devils have signed a 10-year deal, which will start from the 2015-16 season, for a minimum of around $1.3 billion.

Just last week long-term kit suppliers Nike cut their ties with United as they claimed a new deal was too expensive for them. Adidas have now swooped in with this monster deal that will bolster the coffers at Old Trafford.

With Louis van Gaal coming on board as manager this summer, cash being splashed on all kinds of new players and the club trying to regain its place among Europe’s elite from next season, United’s fans will hope this latest piece of news means the club is heading in the right direction.

On their club website the Red Devils released the following statement as they informed the New York stock exchange of the monster deal.

Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.

For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.

Where does this kit deal rank in terms of the Premier League?

Adidas recently signed a long-term deal with Chelsea and they will be paid $515 million over 10 years. United will get double that.

It seems as though the power of United is still strong, even if they failed to qualify for the UEFA Champions League and finished in seventh last season in the PL.

This news comes just after Nike revealed United’s new jersey for the season, complete with Chevrolet’s logo as the American automaker’s $559 million, seven-year jersey sponsorship deal with the team has just begun.

Even as success dries up at Old Trafford, some of the most lucrative sponsorship deals sport has ever seen continues to flood in.

Latest Posts
  1. VIDEO: Jose Mourinho positive after 0-0 draw with Arsenal

    Apr 26, 2015, 3:27 PM EDT

    Mourinho Getty Images

    Jose Mourinho was understandibly happy with his side’s defending, despite just the one point.

  2. VIDEO: Roberto Martinez pleased with Everton mentality in Manchester United win

    Apr 26, 2015, 2:54 PM EDT

    Martinez Getty Images

    Everton maintained a solid shape all game and the Toffees boss was loving it.

  3. Jose Mourinho, once again, wins tactical battle against Arsene Wenger

    Apr 26, 2015, 2:12 PM EDT

    Chelsea v Arsenal - Premier League Getty Images

    Mourinho proves his again that his nous, Chelsea’s defensive core, can halt the Gunners.

  4. VIDEO: Aron Johannsson finishes off smooth team goal in 2-0 win over Twente

    Apr 26, 2015, 1:38 PM EDT

    Johannsson Getty Images

    Johansson fed Johannsson as AZ Alkmaar picked up a big win in their chase for a Europa League spot.

  5. Three things we learned from Arsenal vs. Chelsea

    Apr 26, 2015, 1:05 PM EDT

    Arsenal v Chelsea - Premier League Getty Images

    Here’s three things we learned from the Emirates after a lively London derby.

  6. Arsenal 0-0 Chelsea: Organized Blues defending effectively ends title race

    Apr 26, 2015, 12:55 PM EDT

    ChelseaArsenal AP

    There were few good chances as Arsenal could not find a breakthrough and Chelsea opens up a 10-point table lead.

  7. Oscar headed to hospital after thunderous clash with Ospina

    Apr 26, 2015, 12:26 PM EDT

    How did Oscar not win a penalty? Getty Images

    Despite playing 30 minutes after a dangerous clash, Oscar has been sent to the hospital.

  8. Amid thrown fireworks, Torino wins first Turin derby in 20 years

    Apr 26, 2015, 11:43 AM EDT

    Torino Getty Images

    Torino picked up its first win over Juventus in 20 years, but the fans kept it from being a truly happy day.

  9. Watch Live: Arsenal vs Chelsea (Lineups and Live Stream)

    Apr 26, 2015, 10:29 AM EDT

    WengerMourinho AP

    There is no featured striker on the field for Chelsea, with Jose Mourinho instead selecting six midfielders to interchange.

  10. Everton 3-0 Manchester United: Toffees score early, snuff out visiting attack

    Apr 26, 2015, 10:20 AM EDT

    Everton Getty Images

    Manchester United had nothing to offer as Everton won its third straight against the Red Devils at Goodison Park.

  11. Who were the biggest snubs in PFA’s Premier League Team of the Season selections?

    Apr 26, 2015, 10:00 AM EDT

    Swansea City v Southampton - Premier League Getty Images

    The PFA have announced their team of the season. But should these 10 players have been involved?

  12. PFA Team of the Year announced: 6 Blues lead the way

    Apr 26, 2015, 9:18 AM EDT

    Chelsea Getty Images

    The likely title winners took up over half of the team of the season, marking their domination.

  13. Belgrade rivalry again results in riots, injuries

    Apr 26, 2015, 8:49 AM EDT

    Belgrade Getty Images

    Fans clashed with each other and with police as objects became weapons and smoke filled the pitch.

  14. Watch Live: Everton vs Manchester United (Lineups and Live Stream)

    Apr 26, 2015, 7:47 AM EDT

    Fellaini Getty Images

    Marouane Fellaini returns to his former club on a much higher note than last season’s visit.

  15. MLS roundup: 20 goals in 4 games Saturday night — WATCH THEM ALL!

    Apr 26, 2015, 12:44 AM EDT

    Tyler Deric, Houston Dynamo Getty Images

    It was a bad night to be a goalkeeper. A really, really bad night.

  16. MLS Snapshot: Vancouver Whitecaps 1-2 D.C. United

    Apr 26, 2015, 12:36 AM EDT

    Michael Farfan, D.C. United & Octavio Rivero, Vancouver Whitecaps Michael Farfan, D.C. United & Octavio Rivero, Vancouver Whitecaps

    Winning on the road in MLS is always impressive. Doing it 3,000 miles from home and with a five-man bench is downright remarkable.

  17. MLS Snapshot: Houston Dynamo 4-4 Sporting Kansas City

    Apr 25, 2015, 10:55 PM EDT

    Jalil Anibaba, Sporting Kansas City Getty Images

    MLS Game of the Year? Probably. It had a little bit of everything, including some amazing goals you HAVE to see.

  18. MLS Snapshot: New England Revolution 4-0 Real Salt Lake

    Apr 25, 2015, 9:42 PM EDT

    Juan Agudelo, New England Revolution Juan Agudelo, New England Revolution

    Good luck stopping the Revs, now that they’ve got a head of steam behind them. Another Cup run looks likely.

  19. MLS Snapshot: Columbus Crew SC 4-1 Philadelphia Union

    Apr 25, 2015, 9:33 PM EDT

    Ethan Finlay, Columbus Crew SC Getty Images

    Crew SC’s four-headed attacking monster completely shredded the Union’s defense. The Black and Gold are very for real.

Featured video

Should Chelsea be more entertaining?