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Barclays Premier League LIVE: Select U.S. theaters to show games during the 2014-15 season

Jul 24, 2014, 8:02 PM EDT

The biggest games, the biggest screens. This year, NBC Sports and Fathom Events are trying it out, combining a cinema-quality viewing experience with the most popular soccer league in the world.

Starting on opening weekend (Aug. 16), the Premier League will be featured at select movie theaters across the country. From yesterday’s announcement:

The “Barclays Premier League LIVE” in-theater series kicks off at 10 a.m. ET on Saturday, August 16. In order to ensure that the best, most impactful match-ups are featured in the Fathom Events theaters, each week’s game will be announced the Tuesday before. Fans are encouraged to check each week to see which game is being featured. Adding to the experience for theater attendees will be specially produced half-time breaks showcasing the BPL’s greatest players, interviews, analysis and “theater-only” insights live from England.

Tickets can be purchased online or at participating theaters. From Fathom’s CEO:

“It’s clear from the recent nationwide outpouring of support for team USA in the World Cup that more and more Americans are embracing and following this remarkable sport … In this ‘first-ever’ cinema sports series partnership with NBC Sports Group, fans in theaters can expect to get the full Barclays Premier League experience as though they were at one of the famed stadiums in the United Kingdom.”

It will be completely different from your normal theater experience, one that’s usually characterized by the silence of hundreds. Instead, Fathom’s intent on giving you the next-best thing.

If you can’t be at the stadium, at least let the movies try to bring the stadium to you.

  1. cralps - Jul 24, 2014 at 8:23 PM

    People in the U.S. don’t watch this boring, un-American garbage on TV, and now you think they’ll watch it in theaters, where they have to PAY for the “privilege?” LOL!!

    • vtravi00 - Jul 24, 2014 at 10:13 PM

      You do realize that nearly twice the amount of people watched the worls cup final than the NBA final. But I guess 25 million is nothing

      • scoochpooch - Jul 25, 2014 at 10:47 AM

        Bad comparison – event held once every 4 years versus yearly event.
        I like soccer but do you really think the US will retain 100% of WC viewership and turn them into MLS and TV soccer fans? I hope you don’t.

      • jefnvk - Jul 25, 2014 at 11:54 AM

        @snoochpooch – isn’t that still a mark against the NBA? People don’t want to watch the finals because they happen once a year, instead of once every four years? Or, people don’t watch the finals because unless one of the two teams in it is theirs, they simply don’t care? Yet, in a US-less finals, you still had the biggest sports TV viewership of anything that wasn’t related to the NFL, and even put up numbers rivaling NFL playoff games.

    • comehomenow - Jul 24, 2014 at 11:00 PM

      Just to clarify, is it un-American because it’s garbage or is it garbage because it’s un-American? Gonna come back when these are selling out to say hi.

    • rickwiese38 - Jul 25, 2014 at 7:59 AM

      Ann Coulter? Is that you?

    • lyleoross - Jul 25, 2014 at 11:14 AM

      Here’s a better number for you, soccer is now the most popular sport for 12 to 24 year olds. Guess what is the top demographic marketers aim for? In terms of overall participation, soccer ranks only behind baseball (talk about your boring sports, pitch, pitch, pitch, home run! Pitch, pitch, pitch, home run!). The same guys that didn’t like baseball, back when it was a sport about running the bases and out thinking your opponent, are the same ones who don’t like soccer because it is a tactical game where you break down your opponent’s defense to create scoring opportunities, and that takes time and effort.

      There are purported to be 53 million Hispanics in the States, 20 million “illegal” immigrants, and five million Europeans, that’s before you get to the non-hispanic citizens of the US that like the sport. I’d say NBC and Fathom know what they’re doing, and you’re spouting sour grapes cause the rest of the world thinks baseball and tackle football are boring.

    • errindel - Jul 25, 2014 at 3:31 PM

      Ask the 110,000 people who are going to to the Man U/Real Madrid game whether or not they think soccer is boring….

  2. lanzurrah - Jul 24, 2014 at 9:01 PM

    That sounds pretty awesome! Will definitely check it out.

    • lordfletcher - Jul 25, 2014 at 9:49 AM

      as cool as it may seem, I don’t see how it is a better option than watching from your couch or at the local pub.

      that said, it isn’t a bad thing, all for the better enjoyment for some. I welcome this with open arms, but I won’t go.

      • jefnvk - Jul 25, 2014 at 10:50 AM

        I can see it being a good thing for families who may want to watch in a “fan” atmosphere, but who also don’t want to take their kids to the local pub at 9am on a Sunday morning.

        But yeah, I’d rather the pub myself, as well.

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