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Rhode Island man sues Cristiano Ronaldo over CR7 trademark

Jul 31, 2014, 2:56 PM EDT

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Cristiano Ronaldo is locked in a legal battle with a man from Rhode Island who has the same initials as him.

Christopher Renzi, a 43-year-old fitness enthusiast, claims that he has owned the patent for “CR7″ in the U.S. since 2009 after receiving a letter from Danish company JBS Textile Group who demand he should give up the trademark as Ronaldo is about to bring his “CR7″ underwear line to America.

Hmm, this is interesting.

Renzi currently uses CR7 on shirts and jeans as it stands for his initials and the day he was born, Oct. 7. It seems pretty harmless, right?

Well the Danish firm JBS is taking Renzi to court and the American is fighting them tooth and nail to own the trademark in the U.S.

Renzi’s attorney, Michael Feldhun, has the following to say as he accepted Ronaldo is a more famous user of CR7 “but it’s really based on who’s using it first. We can show we were the first use of the CR7 name in commerce in America. They don’t really have the trademark rights because they haven’t used it.”

While Ronaldo’s reps believe that Renzi is benefiting from using CR7 as the moniker is “so closely tied to the fame and reputation of Cristiano Ronaldo, that a connection with the soccer player would immediately be presumed by the general public when encountering.”

Let’s see how this one pans out, as Ronaldo’s new underwear range could hit a snag in the USA…

  1. 4thquartermagic - Jul 31, 2014 at 4:01 PM

    The headline is misleading. First impression is this dude going for a money grab but when you read the details it’s some Danish firm trying to bully the guy.

    Telling the guy to “give up rights to the trademark” is ridiculous.

    Hoa about you “buy” the trademark?

    • midtec2005 - Jul 31, 2014 at 9:18 PM

      Bingo.

    • lorenzo463 - Aug 1, 2014 at 1:20 PM

      The headline is pretty much accurate. Renzi filed suit to get a declaration that he owns the trademark “CR7″ in the United States. The only quibble is that he is actually suing JBS textile, not Ronaldo, but it’s close enough for these purposes. The misleading part of the article is where it says “Well the Danish firm JBS is taking Renzi to court”. Renzi is taking JBS to court. I suspect the demand letter threatened legal action if Renzi did not cooperate and drip the trademark, but in the end, Renzi is the plaintiff.

      How many tee shirts or jeans do you think this guy has sold under the CR7 label? If there are people all over Rhode Island wearing Christopher Renzi gear, he may have a point. If the answer is “a few to myself,” I would call him a classic trademark troll.

  2. granadafan - Jul 31, 2014 at 4:49 PM

    Gotta say I’m on Renzi’s side on this one. A) Ronaldo’s a d-bag, B) The Danish company is Eurotrash, C) No real man buys underwear with some other dude’s name on it.

    • jaxhotspur11 - Jul 31, 2014 at 9:28 PM

      I hope Hanes is a woman or else I’m in violation of C).

    • danielk1 - Aug 1, 2014 at 8:46 AM

      The odds are quite good that Renzi saw this somewhere and decided he liked it. He saw it wasn’t patented in the US and knew he could make money in the long run, so he took it. Now a foreign marketing firm is going to have to pay him for the rights to use the logo they created? Even if Ronaldo is a douche, he does not deserve to be scammed.

      • danielk1 - Aug 1, 2014 at 8:48 AM

        well the odds may not be “quite good”, but it is entirely possible.

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