Skip to content

Rhode Island man sues Cristiano Ronaldo over CR7 trademark

Jul 31, 2014, 2:56 PM EDT

FBL-ESP-CUP-REALMADRID-ATLETICOMADRID Getty Images

Cristiano Ronaldo is locked in a legal battle with a man from Rhode Island who has the same initials as him.

Christopher Renzi, a 43-year-old fitness enthusiast, claims that he has owned the patent for “CR7″ in the U.S. since 2009 after receiving a letter from Danish company JBS Textile Group who demand he should give up the trademark as Ronaldo is about to bring his “CR7″ underwear line to America.

Hmm, this is interesting.

Renzi currently uses CR7 on shirts and jeans as it stands for his initials and the day he was born, Oct. 7. It seems pretty harmless, right?

Well the Danish firm JBS is taking Renzi to court and the American is fighting them tooth and nail to own the trademark in the U.S.

Renzi’s attorney, Michael Feldhun, has the following to say as he accepted Ronaldo is a more famous user of CR7 “but it’s really based on who’s using it first. We can show we were the first use of the CR7 name in commerce in America. They don’t really have the trademark rights because they haven’t used it.”

While Ronaldo’s reps believe that Renzi is benefiting from using CR7 as the moniker is “so closely tied to the fame and reputation of Cristiano Ronaldo, that a connection with the soccer player would immediately be presumed by the general public when encountering.”

Let’s see how this one pans out, as Ronaldo’s new underwear range could hit a snag in the USA…

Latest Posts
  1. Nicolas Anelka named manager of Indian side Mumbai City FC

    Jul 3, 2015, 5:40 PM EDT

    KUWAIT-FRANCE-ANELKA-ISLAM-YOUTH-CONFERENCE Getty Images

    Anelka now a manager? Oh how times have changed…

  2. World players’ union FIFPro opens door to women for first time in 50-year history

    Jul 3, 2015, 4:45 PM EDT

    Theo van Seggelen of Fifpro during the International friendly match between Netherlands and Spain on March 31, 2015 at the Amsterdam Arena in Amsterdam, The Netherlands.(Photo by VI Images via Getty Images) Getty Images

    Women’s players can get representation from FIFPro for the first time in the continued fight for equality.

  3. Sale of West Bromwich Albion nearly complete

    Jul 3, 2015, 4:30 PM EDT

    West Bromwich Albion v Chelsea - Premier League Getty Images

    The West Midlands club released a statement today that new ownership should be in place “by the end of this month.”

  4. Fiorentina could take legal action against Mohamed Salah

    Jul 3, 2015, 3:33 PM EDT

    Mohamed Salah AP

    Fiorentina has lawyered up as the Chelsea winger has reportedly refused to return to the club on another loan.

  5. How will USMNT line up vs. Guatemala in final pre-Gold Cup friendly?

    Jul 3, 2015, 2:36 PM EDT

    Brazil Soccer WCup Belgium US AP

    Three suggested lineups for Jurgen Klinsmann ahead of the USA vs. Guatemala on Friday.

  6. Friday’s Transfer Rumor Roundup: Coleman to Manchester United, race for Praet

    Jul 3, 2015, 11:50 AM EDT

    seamus_coleman AP

    Another day, another healthy dollop of gossip from around the Premier League.

  7. Friday night football! Aston Villa vs. Manchester United moved due to EDL march

    Jul 3, 2015, 11:00 AM EDT

    Aston Villa v Manchester United - Premier League Getty Images

    Get ready for some PL action under the lights on a Friday night. Well, one game on a Friday, at least.

  8. Slaven Bilic called “The Special One,” accused of disrespect after West Ham’s Europa League qualifier

    Jul 3, 2015, 10:05 AM EDT

    West Ham United v FC Lusitans - UEFA Europa League Getty Images

    Hammers boss is, well, hammered, for not standing in the dugout in a Europa League qualifier.

  9. Chelsea confirm season-long loan deal for Radamel Falcao

    Jul 3, 2015, 9:10 AM EDT

    Radamel Falcao AP

    “El Tigre” has landed with the reigning Premier League champs. Good business from Mourinho?

  10. MLS preview: Timbers vs. Earthquakes, Galaxy vs. Toronto FC headline Week 18

    Jul 3, 2015, 9:00 AM EDT

    Robbie Keane, LA Galaxy Robbie Keane, LA Galaxy

    The second half of the MLS season kicks off Friday night. We’ve got four must-watch games for all to see.

  11. UEFA lifts Financial Fair Play sanctions on Manchester City, Paris Saint-Germain

    Jul 3, 2015, 8:40 AM EDT

    Sergio Aguero Sergio Aguero

    Fans of the Citizens and Les Parisiens get ready for a summer of big spending…

  12. US Vice President Joe Biden to attend USWNT’s World Cup final vs. Japan

    Jul 3, 2015, 7:45 AM EDT

    150703_JoeBiden Getty Images

    Biden’s love for soccer continues to grow, as a presidential delegation is heading to Vancouver.

  13. VIDEO: Freddy Adu scores free kick for a fourth-division reserve team in Finland

    Jul 2, 2015, 11:03 PM EDT

    Freddy Adu

    The end is nigh for Freddy Adu’s professional soccer career, isn’t it? This has to be as low as it goes.

  14. USA vs. Guatemala preview: USMNT’s final tune-up before 2015 Gold Cup

    Jul 2, 2015, 10:05 PM EDT

    150703_JurgenKlinsmann Getty Images

    One last chance for Jurgen Klinsmann to tinker and fine-tune before the USMNT defends its Gold Cup title.

  15. Drama of semifinal now over, Japan ready to defend Women’s World Cup title vs. USA

    Jul 2, 2015, 8:53 PM EDT

    150703_JapanWomensWorldCup Getty Images

    Japan head coach Norio Sasaki: “I do not feel badly for Laura Bassett.”

  16. 2015 Gold Cup — Group C preview: Hobbled Mexico still favorites over Guatemala, Trinidad and Tobago, Cuba

    Jul 2, 2015, 7:08 PM EDT

    Giovani Dos Santos, Mexico Giovani Dos Santos, Mexico

    Mexico may have lost two Gold Cup starters in the last week, but they’re still heavy favorites in Group C.

Featured video

PST Extra: Done deals & transfer gossip