Aug 6, 2014, 4:55 AM EDT
PORTLAND, Ore. — Wednesday night is part of a progression for Major League Soccer, though one of the virtues of this journey is not knowing where you are. The league may have reached the pinnacle of its current format, with German champions Bayern Munich presenting a standard few other teams could eclipse. More likely, however, we’re seeing the maturation of an idea, one which, when first tried over a decade ago, represented the last, long reach for relevance. On Wednesday (9:30 p.m. Eastern), MLS will present a distinct, marquee event. The All-Star Game has become the biggest showcase in Major League Soccer.
Increasingly, however, the game itself is being dwarfed by the buildup, with an onslaught of events that began monopolizing Portland’s Pioneer Square and Waterfront Park creating an experience that would make the NBA proud. From the interactivity of the events in the downtown plaza to the popularity of The Flaming Lips’ set on the shore of the Willamette, the All-Star Game has hit its stride, with MLS having figured out how to invade a city, dominate a small part, and depart having left a lasting impression in one of its markets.
Strangely, because of that dynamic, the opponent almost becomes secondary. Whereas teams like Manchester United, Chelsea, or this year’s adversary, Bayern Munich, should add to the uniqueness of the event, now they’re part of the scenery – a differentiating factor for only that team’s hardcore fans. The streets of Portland aren’t overrun with Bayern fans. Instead it’s Timbers’ gear, All-Star game apparel, or the various branding MLS has pushed out during what’s become a high leverage event for sponsors.
Since the league went away from a neutral site MLS Cup final three years ago, this has become the league’s standout event, one that’s able to leverage its place between European seasons to generate worldwide appeal. It’s the party they have a year to plan, one that sees foreign media who’d otherwise never come to the States get a chance to experience the league’s culture in the beautiful American summer. Pull it off, and MLS gets the type of marketing value it can’t generate through any other source – a message that can attest to the league’s prolonged growth.
Unfortunately, little of that will matter on the field, where a league that’s been able to bring back likely All-Star starters Micheal Bradley and Clint Dempsey will be outclassed by the German champions, whose squad features six players who lifted the World Cup last month (Jérome Bôateng, Mario Götze, Philipp Lahm, Thomas Müller, Manuel Neuer). With world-class attackers like Robert Lewandowski, Arjen Robben, and Franck Ribéry augmenting that core, Bayern’s team may be better than the national team it helps support, leaving an MLS squad assembled on the fly hard-pressed to keep things close.
On the FieldTurf of Providence Park, München will be able to best the Nationalmannschaft’s tempo. A style of play that averaged 755 passes per game (and 71% possession) in last year’s Bundesliga will be going against MLS’s attack-heavy group with no established system, one that’s missing two of its best center backs (Omar Gonzalez and Chad Marshall). Unaccustomed to facing Bayern’s this style or talent, MLS’s best should struggle to keep up. Imagine the United States versus Germany with more talented Germans and fewer U.S. national team stars.
Bradley, Dempsey, Matt Besler, and DeAndre Yedlin will be there, as will Landon Donovan, who didn’t get a chance to face his former team in Brazil. Thierry Henry, potentially in his final All-Star Game, will also be in the squad, as will his Red Bulls teammate, Tim Cahill. Add in stars like Graham Zusi, Diego Valeri, and Obafemi Martins, and MLS has one of the more talented teams it’s ever put on the field, albeit one that’s unlikely to notch the league’s third win in 11 games against foreign opposition.
Then again, Wednesday isn’t about the result. These All-Star Games never are. They’re about the spectacle. They’re about the event, from buildup to final whistle. They’re about MLS’s part in a broader, global game. They’re about putting on a show.
If anything, the actual game is just the culmination of a much broader performance. By the time MLS and Bayern kick-off on Wednesday, most of the show will already be done.
MLS’s All-Star week has already been a success. Now, it’s time to see if Caleb Porter can engineer a result.
Oct 24, 2014, 11:30 PM EDT
The midfielder is yet to make a Premier League start this season as rumors surfaced that he could return to Brazil on loan.
Oct 24, 2014, 10:33 PM EDT
Chicago ended their season with a win as Florent Sinama-Pongolle tallied in stoppage time to erase Houston’s first half lead.
Oct 24, 2014, 9:22 PM EDT
You can watch the match live on NBCSN or online via Live Extra.
Oct 24, 2014, 8:51 PM EDT
Neil Warnock could be answering to a new boss if American billionaire Josh Harris purchases Palace.
Oct 24, 2014, 8:00 PM EDT
Jose Carlos Rivero was charged with two felonies earlier this month but continued to work games for the MLS.
Oct 24, 2014, 7:27 PM EDT
The New York Red Bulls made a young girl’s dream come true as she signed a one-day contract with her favorite team.
Oct 24, 2014, 6:20 PM EDT
Watch the Black Cats host the Gunners at 9:45 a.m. ET online via Live Extra.
Oct 24, 2014, 5:31 PM EDT
UEFA handed Serbia a 3-0 win but deducted points after their match against Albania was called off due to violence.
Oct 24, 2014, 4:43 PM EDT
The former England captain and Manchester United legend plans to retire after his season at QPR.
Oct 24, 2014, 3:54 PM EDT
Watch as Leicester City travels to Liberty Stadium tomorrow live on NBC at 12:30 p.m. ET.
Oct 24, 2014, 3:04 PM EDT
Pogba broke through with 9 goals and 10 assists across all competitions for Juventus last season and a goal and assist at the World Cup.
A coach tells a fan tells a ticket rep… How soccer fans and the Red Bulls created this adorable goal video
Oct 24, 2014, 2:26 PM EDT
It’s a little dusty in here. Godspeed, Irelyn. May a cure be found in short order!
Oct 24, 2014, 2:01 PM EDT
It’s going to be ugly and we’re going to shake our heads. Some will feign shock. And the whole cycle will repeat itself again at Barcelona.
Oct 24, 2014, 1:20 PM EDT
Here’s how PST’s editor and lead writer sees things panning out this weekend.
Oct 24, 2014, 1:00 PM EDT
Perhaps a respite for Tim Howard and Brad Guzan, as their clubs face lesser competition this week in Burnley and QPR, respectively.
Oct 24, 2014, 12:25 PM EDT
Where and how to watch every game during Week 9 of the PL.
Oct 24, 2014, 12:05 PM EDT
It’s a top-four battle — no, seriously — as Manchester City rolls into Upton Park to take on Sam Allardyce’s West Ham United.
Oct 24, 2014, 11:15 AM EDT
Who makes the cut as MLS players deserving of a look at USMNT camp?
Oct 24, 2014, 10:25 AM EDT
An all-MLS final appearance is impossible thanks to seeding, and Montreal and DC can only face-off if they win in the quarterfinals this winter.
Oct 24, 2014, 9:38 AM EDT
The purpose of the show is for the Robbies to hear from the fans on this call-in show, so dial 855-323-4622 and have your say.
- Chicago Fire 2-1 Houston Dynamo: Stoppage-time winner caps off Chicago comeback (VIDEO) 0
- Premier League Preview: Sunderland vs. Arsenal 0
- Still defending racial incident, seething at bite talk, Suarez returns for Barcelona 0
- Prince-Wright’s Premier League picks – Manchester United, Arsenal, Liverpool 0
- WATCH: Premier League TV schedule – Week 9 1
- Introducing: “The 2 Robbies ‘Football’ Show” on NBCSportsRadio.com 0