Aug 6, 2014, 4:55 AM EDT
PORTLAND, Ore. — Wednesday night is part of a progression for Major League Soccer, though one of the virtues of this journey is not knowing where you are. The league may have reached the pinnacle of its current format, with German champions Bayern Munich presenting a standard few other teams could eclipse. More likely, however, we’re seeing the maturation of an idea, one which, when first tried over a decade ago, represented the last, long reach for relevance. On Wednesday (9:30 p.m. Eastern), MLS will present a distinct, marquee event. The All-Star Game has become the biggest showcase in Major League Soccer.
Increasingly, however, the game itself is being dwarfed by the buildup, with an onslaught of events that began monopolizing Portland’s Pioneer Square and Waterfront Park creating an experience that would make the NBA proud. From the interactivity of the events in the downtown plaza to the popularity of The Flaming Lips’ set on the shore of the Willamette, the All-Star Game has hit its stride, with MLS having figured out how to invade a city, dominate a small part, and depart having left a lasting impression in one of its markets.
Strangely, because of that dynamic, the opponent almost becomes secondary. Whereas teams like Manchester United, Chelsea, or this year’s adversary, Bayern Munich, should add to the uniqueness of the event, now they’re part of the scenery – a differentiating factor for only that team’s hardcore fans. The streets of Portland aren’t overrun with Bayern fans. Instead it’s Timbers’ gear, All-Star game apparel, or the various branding MLS has pushed out during what’s become a high leverage event for sponsors.
Since the league went away from a neutral site MLS Cup final three years ago, this has become the league’s standout event, one that’s able to leverage its place between European seasons to generate worldwide appeal. It’s the party they have a year to plan, one that sees foreign media who’d otherwise never come to the States get a chance to experience the league’s culture in the beautiful American summer. Pull it off, and MLS gets the type of marketing value it can’t generate through any other source – a message that can attest to the league’s prolonged growth.
Unfortunately, little of that will matter on the field, where a league that’s been able to bring back likely All-Star starters Micheal Bradley and Clint Dempsey will be outclassed by the German champions, whose squad features six players who lifted the World Cup last month (Jérome Bôateng, Mario Götze, Philipp Lahm, Thomas Müller, Manuel Neuer). With world-class attackers like Robert Lewandowski, Arjen Robben, and Franck Ribéry augmenting that core, Bayern’s team may be better than the national team it helps support, leaving an MLS squad assembled on the fly hard-pressed to keep things close.
On the FieldTurf of Providence Park, München will be able to best the Nationalmannschaft’s tempo. A style of play that averaged 755 passes per game (and 71% possession) in last year’s Bundesliga will be going against MLS’s attack-heavy group with no established system, one that’s missing two of its best center backs (Omar Gonzalez and Chad Marshall). Unaccustomed to facing Bayern’s this style or talent, MLS’s best should struggle to keep up. Imagine the United States versus Germany with more talented Germans and fewer U.S. national team stars.
Bradley, Dempsey, Matt Besler, and DeAndre Yedlin will be there, as will Landon Donovan, who didn’t get a chance to face his former team in Brazil. Thierry Henry, potentially in his final All-Star Game, will also be in the squad, as will his Red Bulls teammate, Tim Cahill. Add in stars like Graham Zusi, Diego Valeri, and Obafemi Martins, and MLS has one of the more talented teams it’s ever put on the field, albeit one that’s unlikely to notch the league’s third win in 11 games against foreign opposition.
Then again, Wednesday isn’t about the result. These All-Star Games never are. They’re about the spectacle. They’re about the event, from buildup to final whistle. They’re about MLS’s part in a broader, global game. They’re about putting on a show.
If anything, the actual game is just the culmination of a much broader performance. By the time MLS and Bayern kick-off on Wednesday, most of the show will already be done.
MLS’s All-Star week has already been a success. Now, it’s time to see if Caleb Porter can engineer a result.
Sep 1, 2015, 4:24 PM EDT
Take a look at every transfer made in the Premier League on a wild and crazy Deadline Day.
Sep 1, 2015, 3:32 PM EDT
The former Tottenham man spent the end of last season on loan at Goodison Park, and now the move has been made permanent.
Sep 1, 2015, 3:15 PM EDT
The winger was flown into Leicester on the owner’s helicopter as a last minute signing for the Foxes.
Sep 1, 2015, 2:55 PM EDT
Let’s hope these guys match up in the UEFA Champions League, where time can be kept on the field.
Sep 1, 2015, 2:50 PM EDT
PST’s Lead Writer and Editor gives each team a grade after a busy summer in the transfer market.
Sep 1, 2015, 2:09 PM EDT
West Bromwich Albion chairman Jeremy Peace is speaking out on the Saido Berahino saga at the Hawthorns.
Sep 1, 2015, 1:37 PM EDT
Frustrated at Fulham, American teen Emerson Hyndman looks set to stay at Craven Cottage through the final year of his contract.
Sep 1, 2015, 1:10 PM EDT
Hector earned his first six caps for the Reggae Boyz and participated in all three of Jamaica’s matches at the Copa America in Chile.
Sep 1, 2015, 12:45 PM EDT
The captain of Algeria, a veteran of Colombia and a Belgian U-21 player are heading to the Premier League side at Vicarage Road.
Sep 1, 2015, 12:35 PM EDT
Young striker is not happy at all as Baggies continue to block Spurs’ advances.
Sep 1, 2015, 12:16 PM EDT
French forward becomes most expensive teenager in world soccer history.
Sep 1, 2015, 12:03 PM EDT
Yedlin joins American prospect Lynden Gooch on the Premier League squad, where Jozy Altidore spent a tumultuous season-and-a-half.
Sep 1, 2015, 11:45 AM EDT
The Hammers are splashing the cash on the final day of the window.
Sep 1, 2015, 11:20 AM EDT
Crystal Palace feels ready to move on from their longtime striker, with Connor Wickham having joined Palace this summer.
Sep 1, 2015, 11:02 AM EDT
That’s right, there’s a loophole to keep this madness going for an extra two hours. Think of it as extra-time.
Sep 1, 2015, 10:45 AM EDT
Potters striker interesting a host of PL clubs on Deadline Day.
Sep 1, 2015, 10:15 AM EDT
Senegal international arrives at the Bridge to bolster Chelsea’s backline.
Sep 1, 2015, 9:50 AM EDT
Toffees seal deal for Argentine international center back.
Sep 1, 2015, 9:36 AM EDT
Dutch center signs five-year deal at Saints.
Sep 1, 2015, 9:20 AM EDT
Bilic adds three key players on Deadline Day.
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