Aug 6, 2014, 4:55 AM EDT
PORTLAND, Ore. — Wednesday night is part of a progression for Major League Soccer, though one of the virtues of this journey is not knowing where you are. The league may have reached the pinnacle of its current format, with German champions Bayern Munich presenting a standard few other teams could eclipse. More likely, however, we’re seeing the maturation of an idea, one which, when first tried over a decade ago, represented the last, long reach for relevance. On Wednesday (9:30 p.m. Eastern), MLS will present a distinct, marquee event. The All-Star Game has become the biggest showcase in Major League Soccer.
Increasingly, however, the game itself is being dwarfed by the buildup, with an onslaught of events that began monopolizing Portland’s Pioneer Square and Waterfront Park creating an experience that would make the NBA proud. From the interactivity of the events in the downtown plaza to the popularity of The Flaming Lips’ set on the shore of the Willamette, the All-Star Game has hit its stride, with MLS having figured out how to invade a city, dominate a small part, and depart having left a lasting impression in one of its markets.
Strangely, because of that dynamic, the opponent almost becomes secondary. Whereas teams like Manchester United, Chelsea, or this year’s adversary, Bayern Munich, should add to the uniqueness of the event, now they’re part of the scenery – a differentiating factor for only that team’s hardcore fans. The streets of Portland aren’t overrun with Bayern fans. Instead it’s Timbers’ gear, All-Star game apparel, or the various branding MLS has pushed out during what’s become a high leverage event for sponsors.
Since the league went away from a neutral site MLS Cup final three years ago, this has become the league’s standout event, one that’s able to leverage its place between European seasons to generate worldwide appeal. It’s the party they have a year to plan, one that sees foreign media who’d otherwise never come to the States get a chance to experience the league’s culture in the beautiful American summer. Pull it off, and MLS gets the type of marketing value it can’t generate through any other source – a message that can attest to the league’s prolonged growth.
Unfortunately, little of that will matter on the field, where a league that’s been able to bring back likely All-Star starters Micheal Bradley and Clint Dempsey will be outclassed by the German champions, whose squad features six players who lifted the World Cup last month (Jérome Bôateng, Mario Götze, Philipp Lahm, Thomas Müller, Manuel Neuer). With world-class attackers like Robert Lewandowski, Arjen Robben, and Franck Ribéry augmenting that core, Bayern’s team may be better than the national team it helps support, leaving an MLS squad assembled on the fly hard-pressed to keep things close.
On the FieldTurf of Providence Park, München will be able to best the Nationalmannschaft’s tempo. A style of play that averaged 755 passes per game (and 71% possession) in last year’s Bundesliga will be going against MLS’s attack-heavy group with no established system, one that’s missing two of its best center backs (Omar Gonzalez and Chad Marshall). Unaccustomed to facing Bayern’s this style or talent, MLS’s best should struggle to keep up. Imagine the United States versus Germany with more talented Germans and fewer U.S. national team stars.
Bradley, Dempsey, Matt Besler, and DeAndre Yedlin will be there, as will Landon Donovan, who didn’t get a chance to face his former team in Brazil. Thierry Henry, potentially in his final All-Star Game, will also be in the squad, as will his Red Bulls teammate, Tim Cahill. Add in stars like Graham Zusi, Diego Valeri, and Obafemi Martins, and MLS has one of the more talented teams it’s ever put on the field, albeit one that’s unlikely to notch the league’s third win in 11 games against foreign opposition.
Then again, Wednesday isn’t about the result. These All-Star Games never are. They’re about the spectacle. They’re about the event, from buildup to final whistle. They’re about MLS’s part in a broader, global game. They’re about putting on a show.
If anything, the actual game is just the culmination of a much broader performance. By the time MLS and Bayern kick-off on Wednesday, most of the show will already be done.
MLS’s All-Star week has already been a success. Now, it’s time to see if Caleb Porter can engineer a result.
Mar 27, 2015, 11:35 PM EDT
Roundup of Euro 2016 qualifying matches from Saturday.
Mar 27, 2015, 10:00 PM EDT
Both Danny Welbeck and Raheem Sterling will most likely be out of England’s friendly vs. Italy on Tuesday.
Mar 27, 2015, 8:52 PM EDT
Sweden’s Zlatan Ibrahmovic buries a strange one.
Mar 27, 2015, 8:20 PM EDT
England trounced Lithuania 4-0 in a Euro qualifier for their seventh-straight win since the World Cup, and captain Wayne Rooney likes what future lies ahead for his country.
Mar 27, 2015, 6:42 PM EDT
22-year-old Ventura Alvarado asserts that he would like to play for USMNT in the long term.
Mar 27, 2015, 6:00 PM EDT
Manager Chris Coleman say Gareth Bale is only focused on the Wales’ “job in hand.”
Mar 27, 2015, 4:50 PM EDT
Suarez doesn’t think he could be classified as hooligan after his biting incidents.
Mar 27, 2015, 3:45 PM EDT
The New England Revolution have been on the losing end early in the season before.
Mar 27, 2015, 3:00 PM EDT
No first cap just yet for Kane, though he’s expected to come off the bench in the second half.
Mar 27, 2015, 1:27 PM EDT
A resounding result for the 2016 Olympics hopefuls, away from home.
Mar 27, 2015, 12:18 PM EDT
Stoke City are on the verge of their first-ever top-10 finish in the Premier League, and Mark Hughes has been rewarded for his success.
Mar 27, 2015, 11:04 AM EDT
Another bitter injury blow for Juventus, who now have just one fit, first-team central midfielder.
Mar 27, 2015, 10:11 AM EDT
Lampard is in the Big Apple, where he’ll spend time with his future teammates and watch them play Sporting KC.
Mar 27, 2015, 8:25 AM EDT
With a six-point lead in the league (and a game in hand), do Chelsea really need a “blessing in disguise” to win this year’s Premier League title?
Mar 27, 2015, 8:03 AM EDT
A star-depleted (international duty) Week 4 of MLS should still provide lots of entertainment and quality.
Mar 26, 2015, 11:30 PM EDT
If punditry doesn’t work for Scholes, sign him up as Man United’s top player recruiter. At least he aims high.
Mar 26, 2015, 10:00 PM EDT
Watch in 90 seconds the construction of Avaya Stadium, from Day 1 to Game 1.
Mar 26, 2015, 7:17 PM EDT
Another month out for Sturridge, just when Liverpool’s top-four dreams rest on his shoulders the most.
Mar 26, 2015, 6:54 PM EDT
You couldn’t get this one anymore wrong, UEFA. 10-times worse than racism? Not OK.
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