Aug 7, 2014, 6:50 PM EDT
Catch the right Galaxy game, and the atmosphere at StubHub Center is worthy of one of the league’s most prestigious teams. Amid a captivating dusk of the Southern California summer, one of the league’s more fan-friendly atmospheres highlights a generation growing up with Major League Soccer. Despite its market’s competition, the four-time champions have gained staked out a place in complicated sports market.
But the significance of that place is about to be tested. Even in the absence of David Beckham, the local profile of the Galaxy brand has diminished. Now, with the impending departure of its biggest star, the team will have to embark on a makeover. No matter whom AEG brings in, nobody will replace Landon Donovan.
[ RELATED: Landon Donovan to retired at end of 2014 season. ]
Not that LA doesn’t have other stars. Robbie Keane is one of MLS’s best players, and as the face of a team, there are few U.S. stars that have the potential of Omar Gonzalez. With an open Designated Player spot, Los Angeles has the profile to bring in the game’s bigger stars; potentially more, if the new Collective Bargaining Agreement gives them more ways to stock up. The team that takes the field next spring may turn out to be more talent than the one Donovan leaves this fall.
But is there another player who can make the same connection as Donovan? An American star that allows fans to be conflict-free between their club and national teams? Is there somebody good enough to be an icon but young enough to grow with the next generation of fans? Is there another player with a local connection who, even if he’s played elsewhere in his career, will allow Los Angeles to embrace him as their own?
One look at the national team says no. A deeper look at the next generation sees talented players who lack the overall package. For LA as much as MLS, Donovan was a truly unique star.
As much as losing a great player and leader, that will be the hardest part. Nobody can replace Donovan, the spokesman. Los Angeles is very much a Lakers town, one that’s swinging even farther towards basketball with the Clippers’ growth and UCLA’s historic success. For the older generation, the Dodgers are the area’s iconic team, while both USC and UCLA football have dominant presences in the absence of the NFL (which still sells a lot of Raiders gear in the area). While the NHL’s Kings and, farther south, the Angels and Ducks all have some of the pie, LA’s sports market, as peculiar as it may be, is defined by a few, clear icons.
When LA had David Beckham, it would break into that sphere, with the exploits of a global icon able to wrestle away time on the local news. With only Donovan, the attention has decreased, though his presence has allowed LA to stay on the map. A local media with a short attention span has that focal point to reference whenever soccer becomes important.
[ RELATED: For Donovan the man, it's time to move on. ]
But what happens come 2015? Keane and Gonzalez aren’t enough. LA can be expected to bring in bigger stars, but it took somebody like David Beckham to make an impact before. Even well into his retirement, few players have a Q Score to match Beckham, who may still be Los Angeles’s most popular soccer player.
The Galaxy could go out, find two more Robbie Keanes, and win a fifth (perhaps sixth) title, but unless one of those stars can replace Donovan’s appeal, they could have trouble making progress in that market. As evidenced by the Kings, whose two Stanley Cups have failed to recapture the local relevant of Wayne Gretzky’s era, star power is important. Only brands like the Lakers and Dodgers can get by on winning alone.
Go to StubHub Center on a weeknight in summer, and you see the line the Galaxy walk. Life in Carson, Calif., is often an anonymous one. Have an 11:30 a.m. kickoff on a Saturday? The crowd will thin out.
The team lives a precarious life on the edge of the SoCal sports scene. Without Donovan, they’ll have to find a new way to keep up.
Sep 15, 2014, 8:34 PM EDT
Newcastle United players and their manager have come under fire from ex-Liverpool back Jamie Carragher, who blasted the club on “Monday Night Football”
Sep 15, 2014, 7:45 PM EDT
The Sounders have three titles and won their first win Le Toux. Soccerly hosts an essay on his quest to deny them a fourth.
Sep 15, 2014, 6:55 PM EDT
The English FA asked FIFA to extend Anelka’s quenelle suspension beyond Britain’s borders.
Sep 15, 2014, 5:54 PM EDT
Oktoberfest begins Sept. 20, and 1860 Munich is going all-in when it comes to their away attire.
Sep 15, 2014, 4:53 PM EDT
Abel Hernandez, Enner Valencia, Mohamed Diame and Diafra Sakho all made their presences felt on NBCSN at the KC Stadium on Monday.
Sep 15, 2014, 4:34 PM EDT
Certainly one of the goals of the early season, as West Ham continues to tempt the highlight reels despite a tough start to the season.
Sep 15, 2014, 4:15 PM EDT
Brek Shea had a loan debut to remember, while Julian Green had one to forget and both Tim Howard and Brad Guzan kept clean sheets.
Sep 15, 2014, 3:49 PM EDT
Abel Hernandez has a goal and had another creation ruled offsides as the hosts rose to steal the first half with late heroics.
Sep 15, 2014, 3:20 PM EDT
Schedules, chances of making the last 16, predictions. Your one-stop shop for all the info as the UCL group stages begins for four PL teams.
Sep 15, 2014, 2:30 PM EDT
Record-signing Abel Hernandez (Palermo) makes his Hull City debut as the Tigers look to pick up their second win of the season.
Sep 15, 2014, 2:19 PM EDT
Ferdinand: “It killed me. Inside I wanted to scream and grab him.”
Sep 15, 2014, 1:32 PM EDT
All four Spanish teams are looking odds on to make it out of the group stage. What about the big clubs from England and Germany?
Sep 15, 2014, 12:41 PM EDT
All the news and quotes ahead of the Monday afternoon matchup.
Sep 15, 2014, 11:50 AM EDT
PST’s lead writer and editor takes an alternative look at all the action from Week 4.
Sep 15, 2014, 10:34 AM EDT
Calderon claims that Ronaldo is frustrated with life at Real after several high-profile exits.
Sep 15, 2014, 9:59 AM EDT
Beckham: “What unites us is much greater than what divides us. Let’s stay together.”
Sep 15, 2014, 9:30 AM EDT
Potters to link up with youth teams across USA and Canada, grow brand overseas.
Sep 15, 2014, 9:00 AM EDT
Will Hummels arrive a balance out a top-heavy United squad?
Sep 15, 2014, 8:30 AM EDT
After Ronaldinho’s Liga MX debut, huge traffic jams in Queretaro reportedly cause politician to racially abuse the Brazilian.
Sep 15, 2014, 7:58 AM EDT
Will these two be reunited in Manchester?
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