Aug 20, 2014, 4:55 PM EST
Warrior Football, the kit manufacturer for Liverpool and Stoke City, will be re-branded as New Balance in 2015/16 reports popular website and magazine, The Anfield Wrap.
The decision to rebrand will bring to an end the Warrior label in world football, which first made waves in April 2011 when it entered into a kit deal with Liverpool worth $41.55 million.
That deal made headlines as the most expensive in English club history, topping Nike’s $38.7 million deal with Manchester United. Warrior thereafter went on to pen agreements with the Potters as well as FC Porto and Sevilla to provide home, away and third kits, among other gear.
Warrior shirts were widely criticized by Liverpool fans, not just for the decision to move the two Justice flames that honor those lost in Hillsborough to the back of the shirt, but for their questionable designs which include a “modern-retro” look from the 2013/14 season.
Whether the changeover will improve the shirt designs remains to be seen but with New Balance already being the parent company of Warrior, doubts will be raised.
- Keller, Hejduk, Conrad headline 13 new eligibles for National Soccer HOF 0
- Europa League roundup: Tottenham, Liverpool out; Everton, La Liga sides advance 0
- Besiktas 1-0 (1-1) Liverpool: Arslan makes, Lovren misses final PK as Reds go out of Europe 6
- Fiorentina ousts Tottenham from the Europa League with 2-0 win at the Stadio Artemio Franchi 1
- Strike season? Real Salt Lake owner calls free agency “go nowhere conversation” 5
- Liverpool’s Rodgers disturbed at Premier League scheduling around Europa League 5