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Report: Warrior Football to be re-branded as New Balance in 2015/16

Aug 20, 2014, 4:55 PM EDT

Warrior Shirt

Warrior Football, the kit manufacturer for Liverpool and Stoke City, will be re-branded as New Balance in 2015/16 reports popular website and magazine, The Anfield Wrap.

The decision to rebrand will bring to an end the Warrior label in world football, which first made waves in April 2011 when it entered into a kit deal with Liverpool worth $41.55 million.

That deal made headlines as the most expensive in English club history, topping Nike’s $38.7 million deal with Manchester United. Warrior thereafter went on to pen agreements with the Potters as well as FC Porto and Sevilla to provide home, away and third kits, among other gear.

Warrior shirts were widely criticized by Liverpool fans, not just for the decision to move the two Justice flames that honor those lost in Hillsborough to the back of the shirt, but for their questionable designs which include a “modern-retro” look from the 2013/14 season.

Whether the changeover will improve the shirt designs remains to be seen but with New Balance already being the parent company of Warrior, doubts will be raised.

  1. Ian's Rushtache - Aug 20, 2014 at 5:02 PM

    That third kit from last year was horrendous. I have a home kit from 12/13, 13/14 (with Suarez on the back ugh), and this year’s home and third kit. This year’s third kit is great in my opinion, though not all agree. Plus it has a collar, allowing me to rock it at work during the week when playing in Champions League. Got the CL patches and Sterling on the back. Easily my favorite of the 4 Warrior kits.

    Be interested to see if rebranding as New Balance changes much. I dig NBA and am thinking about trying their snowboard boots this winter. As long as they don’t go purple I think they’ll be okay.

  2. Ian's Rushtache - Aug 20, 2014 at 5:04 PM

    NB, not NBA. Stoopid smartphone thinks it’s smarter than I.

  3. jslip1 - Aug 21, 2014 at 10:13 AM

    Maybe Warrior, er, New Balance will release velcro cleats/boots, too.

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